2016 Winners

Congratulations to the following 2016 PRism Award winners!

Best in Show

  • Text 100 for “Xerox Elevates Healthcare Brand at HIMSS16”
  • Causewave Community Partners for "Causewave Community Partners Launch"

 
Rising Star Award

  • Ryann Bouchard, Public Relations Manager, Dixon Schwabl

 
Executive of the Year Award

  • Gerard J. Rooney, Ph.D., President, St. John Fisher College

Programs

Business-to-Business Communications

Corporate

  • PRism: Martino Flynn for “Windstream: 2015 Integrated Campaign”
  • Award of Excellence: Roberts Communications for “Global Product Launch of ITT’s I-Alert 2 Machine Health Monitor Reaches Industrial Engineers on Five Continents”

Community Relations

Corporate

  • PRism: Dixon Schwabl for “America’s Best Communities: Revitalization in Rural America” 

Not-for-Profit

  • PRism: Excellus BlueCross BlueShield “Health Takes a Community”
  • Award of Excellence: Break the Ice Media for “Letchworth Nature Center Campaign”
  • Award of Excellence: Dixon Schwabl for “Ronald McDonald House Charities of Rochester Celebrates 25th Anniversary with Red and White Stripes”

Consumer Product or Service Communications

Corporate

  • PRism: Martino Flynn for “Rohto Cool Max Product Launch”
  • Award of Excellence: Text100 Communications for “Xerox Improves Mobility with Apps in Los Angeles and Denver” 

Not-for-Profit

  • PRism: Dixon Schwabl for “Bra-vo for Breast Health Supports New Breast Imaging Center”
  • Award of Excellence: Break the Ice Media for “Salute Seasonings' Spices for the Giving Season and Good Reasons”

Crisis and Issues Management Communications

Corporate

  • PRism: Dixon Schwabl for “The Red Osier Landmark Restaurant Goes Up for Sale”

Not-for-Profit

  • PRism: Roberts Communications for “Comprehensive Advertising Campaign Doubles Recruitment Rate”
  • Award of Excellence: University of Rochester for “The Goergen Institute for Data Science: A Top Scientific Priority”
  • Award of Excellence: RIT University News for “The Makings of a Research University – RIT”
  • Award of Excellence: Dixon Schwabl for “Roberts Wesleyan College Rebrands College on 150th Anniversary”

Integrated Campaign

Corporate

  • PRism: Dixon Schwabl for “Community Bank 2015 Brand Reinvigoration Campaign”
  • Award of Excellence: Roberts Communications for “Global Product Launch of ITT’s I-Alert 2 Machine Health Monitor Reaches Industrial Engineers on Five Continents”

 
Not-for-Profit

  • PRism: University of Rochester Medical Center for “Wilmot Cancer Institute Campaign to Expand Research Communications”
  • Award of Excellence: Ibero American Action League for “Ibero’s Resurgence”


Internal Communications

Not-for-Profit

  • PRism: Dixon Schwabl for “YourCare Health Plan Introduced as Newest Member of the Monroe Plan for Medical Care Family”
  • Award of Excellence: Rochester Institute Technology for “WOCHA”

 
Multicultural Public Relations

Not-for-Profit

  • PRism: RIT University News for “RIT’s Office for Diversity & Inclusion and University News support and promote Rochester anti-poverty initiatives during its 2016 Expressions of King’s Legacy Program” 

 
Special Event/Observance

Corporate

  • PRism: Text100 for “Xerox Elevates Healthcare Brand at HIMSS16”
  • Award of Excellence: Martino Flynn for “Maines Food & Party Warehouse Grand Opening”


Not-for-Profit

  • PRism: Causewave Community Partners for “Causewave Community Partners Launch”
  • Award of Excellence: Tipping Point Communications for “Children’s Behavioral Health Event”

Elements

Annual Report

Not-for-Profit

  • PRism: The Lifetime Healthcare Companies for “Making a Difference in the Place We Call Home”
  • Award of Excellence: McDougall Communications for “Rochester RHIO Annual Report”

Blogs/Blogger Campaign

Corporate

  • PRism: Martino Flynn for “Softlips 2015 Holiday Blogger Campaign”
  • Award of Excellence: Martino Flynn for “Windstream’s Business Blog Delivers Skyrocketing Web Traffic”

Not-for-Profit

  • PRism: University of Rochester Medical Center for “Health Matters Blog Delivers UR Medicine Expertise Directly to Consumers” 

Design Piece (Logo or Infographic)

Corporate

  • PRism: Martino Flynn for “Fibertech Infographics”
  • Award of Excellence: Roberts Communications for “Make Something Real Infographic Inspires Young Talent To Work At Textron”

Not-for-Profit

  • PRism: Dixon Schwabl for “YourCare Health Plan Logo”
  • Award of Excellence: Dixon Schwabl for “Roberts Wesleyan College Launches New Logo on 150th Anniversary”

Direct Mail/Direct Response

Corporate

  • PRism: The Verdi Group for “Carestream Touch Prime”
  • Award of Excellence: Roberts Communications for “Xerox Empowers Small to Mid-Size Business Owners to Compete with Big Dogs in New Printer Campaign”

Not-for-Profit

  • PRism: Dresden Public Relations for “HUGS are the Same in Every Language”
  • Award of Excellence: Rochester Regional Health for “The Village at Unity Direct Mail Piece: Discover True Independence Event”

Editorial/Op-Ed Column

Corporate

  • PRism: Coyne Public Relations for “Business School Dean Proves the Value of an MBA”

External Video (including YouTube)

Corporate

  • PRism: Carestream Health for “Clinical Collaboration Video”
  • Award of Excellence: Roberts Communications for “Make Something Real Video Attracts Young Talent To Work At Textron" 


Not-for-Profit

  • PRism: Martino Flynn for “Nativity Preparatory Academy Promotional Video”
  • Award of Excellence: Dresden Public Relations for “Fusion Fest: You’re in the Game to Win”


Facebook

Corporate

  • PRism: Martino Flynn for “Hello Kitty Softlips Cube Facebook Launch”
  • Award of Excellence: Dixon Schwabl for “Community Bank Takes First Steps Into Facebook”
  • Award of Excellence: Martino Flynn for “Mentholatum Nightime Vaporizing Rub Cough & Cold Facebook Campaign”


Not-for-Profit

  • PRism: Dixon Schwabl for “RBC Heritage Becomes First PGA TOUR Event to Utilize Facebook to Measure Ticket Sales”
  • Award of Excellence: WXXI for “Finding Your Roots Facebook Campaign”


Feature Story

Corporate

  • PRism: Martino Flynn for “Cerebral Assessment Systems in The Washington Post”
  • Award of Excellence: Roberts Communications for “Feature Broadcast Story Inspires Rochester to Be Big and Loud with Jewish Senior Life”


Not-for-Profit

  • PRism: St. John Fisher College for “St. John Fisher College Celebrates Alumni Success” 


Internal Video

Not-for-Profit

  • PRism: Rochester Regional Health for “We take care of our own’ Employee Video”
  • Award of Excellence: Dixon Schwabl for “Rochester Family Mission PSA Video Receives Raving Feedback from Board of Directors”

Magazine

Corporate

  • PRism: Martino Flynn for “Imagine Magazine”
  • Award of Excellence: Break the Ice Media for “Casa Larga Vineyards Catalog”


Not-for-Profit

  • PRism: Nazareth College for “Nazareth College Connections Magazine
  • Award of Excellence: University of Rochester Medical Center for “Rochester Medicine, Embracing a New Stage, University of Rochester School of Medicine and Dentistry Alumni Magazine”

Media Relations (tour, event, briefings, press conference, etc.)

Corporate

  • PRism: Text100 for “Xerox Improves Mobility with Apps in Los Angeles and Denver”
  • Award of Excellence: Tipping Point Communications for “Darien Lake Theme Park - New Ride Announcement”


Not-for-Profit

  • PRism: Finger Lakes Visitors Connection for “#FLX Dream it… Live it! Conference for the Midwest Travel Writers Association”
  • PRism: University of Rochester Medical Center for “Wilmot Cancer Institute’s Media Savvy Lands Story of Life-Extending Treatment on NBC Nightly News”
  • Award of Excellence: Dixon Schwabl for “Local Family Hosts Christmas Village to Raise Money for Ronald McDonald House Charities of Rochester ”

News Release

Corporate

  • PRism: Carestream Health for “Carestream’s New Ultrasound System Useful for Imaging of Overweight Patients”
  • Award of Excellence: Roberts Communications for “First Flight Of Bell Helicopter’s 525 Relentless Increases Interest In ITT Enidine’s Newest Technologies”


Not-for-Profit

  • PRism: Tipping Point Communications for “Wolfpack Name Change Announcement”
  • Award of Excellence: University of Rochester for “How Understanding GPS Can Help You Hit a Curveball”

Newsletter

Corporate

  • PRism: Martino Flynn for “Martino Flynn 2015 Newsletters”

Not-for-Profit

  • PRism: Planned Parenthood of Central and Western New York for “Care Matters”
  • Award of Excellence: Rochester Institute of Technology for “RIT Athenaeum”

 
Other Print Piece (Poster, invitation, brochure, etc.)

Corporate

  • PRism: Carestream Health for “Carestream Corporate Calendar”
  • Award of Excellence: Martino Flynn for “Breast Cancer Coalition ARTrageous Affair Promotional Materials”


Not-for-Profit

  • PRism: Nazareth College for “Nazareth College In Our Words” 


Other Social Media (Pinterest, Instagram, Google+, etc.)

Corporate

  • PRism: Martino Flynn for “Softlips 2015 Holiday Instagram Campaign”
  • Award of Excellence: Martino Flynn for “Windstream Broadcasts Live From #SpiceWorldAustin”


Not-for-Profit

  • PRism: Dixon Schwabl for “RBC Heritage Instagram Page Engages Young Fans During Tournament Week”
  • Award of Excellence: University of Rochester Medical Center for “Reddit AMAs: The University of Rochester Medical Center Shares its Science with the World”

Other Writing Projects (Advertorial, case study, speech, etc.)

Corporate

  • PRism: Dixon Schwabl for “Social Media State of Mind”
  • Award of Excellence: Carestream Health  for “Next Generation of Radiology Reports Can Help Physicians Provide Better Patient Care”
     

Not-for-Profit

  • PRism: Martino Flynn for “The Masiello Group Case Study”
  • Award of Excellence: RIT University News for “Greatness Through Difference: 2015-2025 Strategic Plan”

Photography

Corporate

  • PRism: Martino Flynn for “Softlips Lip Balm Engages Fans with Compelling Photography”
  • Award of Excellence: Martino Flynn for “Absorbine Equine Photography”


Not-for-Profit

  • PRism: RIT University News for “Spotlighting People, Events and Campus through Photography”
  • Award of Excellence: University of Rochester for “Body-Temperature Shape-Changers”

Podcasts/Vodcasts/Webcasts

Corporate

  • PRism: Martino Flynn for “Martino Flynn: MFTV”
  • Award of Excellence: Dixon Schwabl for “One More Thing Podcast Drives New Business”

 

Public Service Announcement

Not-for-Profit

  • PRism: Excellus BlueCross BlueShield for “It's Only Super If You Take It"


Research

Corporate

  • PRism: Martino Flynn for “MassMutual Gains New Insights with Retiree Middle Market Research” 

Trade Show

Corporate

  • PRism: McDougall Communications for “Redefining Soft: The MyDay Soft Suite at Optometry's Meeting”
  • Award of Excellence: Martino Flynn for “Windstream Spices Up SpiceWorld ”


Twitter

Corporate

  • PRism: Martino Flynn for “Windstream’s #WINat Twitter Booth Contests”  

Website

Corporate

  • PRism: Dixon Schwabl for “Dixon Schwabl Content Hub”
  • Award of Excellence: Dixon Schwabl for “Mengel Metzger Barr Website” 

Not-for-Profit

  • PRism: University of Rochester Medical Cener “Responsive Redesign of the University of Rochester Medical Center’s Online Newsroom”
  • Award of Excellence: Rochester Institute of Technology for “RIT United Way Campaign Website”