2017 Winners

Congratulations to the following 2017 PRism Award winners!

Best in Show

  • University of Rochester for “Managing a Campus Norovirus Outbreak”  

  • Martino Flynn for “The Mentholatum Company: Giving Moms a Hand This Cough and Cold Season 

 
Rising Star Award

  • Jim Mignano, Text100

 
Sharleen M. Bruse Award

  • Erin Humphrey, Text100

Programs

Community Relations

Corporate

  • PRism: Martino Flynn for Cub Scout Recruitment: Something Fur for Everyone
  • Award of Excellence: Dixon Schwabl  for “The ABCs of Community Relations”

Not-for-Profit

  • PRism: University of Rochester Medical Center for “Rallying the Rochester Community to Support Cancer Research & Survivorship”
  • Award of  Excellence: Dixon Schwabl for “A Salute to Veterans – 2016 Simpson Cup”

Crisis Communications

Corporate

  • PRism: Martino Flynn for “Olympus America Introduces Innovation Amidst a National Controversy.”
  • Award of Excellence: McDougall Communications for “Hard News, Best Outcomes: Transferring Integer
    Manufacturing” 

Not-for-Profit

  • PRism: University of Rochester for “Managing a Campus Norovirus Outbreak”
  • Award of Excellence: Dixon Schwabl for “Hatred Crisis Turns Into ‘I forgive you’”

Events and Observances

Corporate

  • PRism: Dixon Schwabl for “del Lago Resort & Casino Celebrates its Grand Opening”
  • Award of Excellence: Martin Davison Public Relations for “Dave & Buster’s Rochester Grand Opening”

Not-for-Profit

  • PRism: University of Rochester Medical Center for “UR Medicine celebrates ‘200 Hearts. 200 Second Chances.”
  • Award of Excellence: Roberts Communications for “Jewish Senior Life Hosts Groundbreaking Ceremony for $83 Million Project”

Integrated Communications

Corporate

  • PRism: Roberts Communications for “Touchdown or turnover? Roberts Communications analyzes Super Bowl advertising for consumer response”
  • Award of Excellence: Manning & Napier for “Evolutionary Fiduciary”

Not-for-Profit

  • PRism: Dixon Schwabl for “The Great New York State Fair”
  • Award of Excellence: Excellus BlueCross BlueShield for “Telemedicine Campaign”

Internal Communications

Corporate

  • PRism: McDougall Communications for “Personal Connections: Coopervision’s ‘Ask Dan’ Employee Forums”
  • Award of Excellence: Dixon Schwabl for “Storyline”

Not-for-Profit

  • PRism: University of Rochester Medical Center for “Streamlining University of Rochester Medical Center Faculty Communications to Foster Unity”
  • Award of Excellence: Excellus BlueCross BlueShield for “Telemedicine Campaign”

Investor Relations

Corporate

  • PRism: Text 100 for “Separating an $18 Billion Business: The Xerox and Conduent Split”

Marketing

Corporate

  • PRism: Martino Flynn for ‘The Mentholatum Company: Giving Moms a Hand This Cough and Cold Season”
  • Award of Excellence: McDougall Communications for “Launching Biofinity Energys: The First Contact Lens for a Digital World

Not-for-Profit

  • PRism: United Way of Greater Rochester for “Rochester DUBLe’s Down for United Way”
  • Award of Excellence: Excellus BlueCross BlueShield for “Telemedicine Campaign”

Public Service

Not-for-Profit

  • PRism: University of Rochester Medical Center for “University of Rochester Medical Center Hosts Community Forum on Zika Virus”
  • Award of Excellence: Rochester Institute of Technology for “RIT challenges online extremism narrative”

Issue/Reputation/Brand Management

Corporate

  • PRism: Roberts Communications for “Local Ameriprise Financial Services financial advisory practice brings financial care to Rochester”
  • Award of Excellence: McDougall Communications for “Winning Back the Eye Care Practitioner: CooperVision’s Best Practices Initiative”

Not-for-Profit

  • PRism: Rochester Institute of Technology for “RIT’s Silicon Valley Initiative”
  • Award of Excellence: Dixon Schwabl for “150th Anniversary at Roberts Wesleyan – Celebrations and Tribulations

Elements

Advertorial

Not-for-Profit

  • PRism: Rochester Institute of Technology for “RIT in Silicon Valley”

Annual Report

Not-for-Profit

  • PRism: Aimee Lewis PR, Marketing & Communications for “Rochester RHIO Annual Report 2016”
  • Award of Excellence: Dixon Schwabl for “MCCF Annual Report”

Blogs/Blogger Campaign

Corporate

  • PRism: Martino Flynn for “The Mentholatum Company: Giving Mommy Bloggers a Hand During Cough and Cold Season”
  • Award of Excellence: Tipping Point Communications for “DDM Entertainment & Events Blog Campaign”

Brochures

Corporate

  • PRism: Martino Flynn for “The Welch Allyn Home Hypertensions Program PCP Brochure”
  • Award of Excellence: Martino Flynn for “W.F. Young: 2017 Absorbine Trade and Consumer Product Catalog”

Not-for-Profit

  • PRism: United Way of Greater Rochester for “United Way Tocqueville Society Brochure”
  • Award of Excellence: Excellus BlueCross BlueShield for “2016 Member Guidebooks”

Creative Tactics

Corporate

  • PRism: Text 100 for “Xerox Healthcare Walks with Regina Holliday at HIMSS 2016”

Not-for-Profit

  • PRism: Break the Ice Media for “Syracuse ‘Winter’ Hacks Groundhog Day in Punxsutawney, PA”
  • Award of Excellence: Martino Flynn for “Breast Cancer Coalition of Rochester: ARTrageous Affair Event Materials”

Direct Mail/Direct Response

Corporate

  • PRism: Martino Flynn for “Infinite Group Inc. – Nodeware Direct Email Campaign”
  • Award of Excellence: Dixon Schwabl for “ESL Retirement Solutions Mail”

Not-for-Profit

  • PRism: Dixon Schwabl for “Greater Rochester Enterprise Dishing the Dirt Direct Mail”
  • Award of Excellence: Planned Parenthood of Central and Western New York for “We want you to stand with Planned Parenthood”

Editorials and Op-Ed Columns

Corporate

  • PRism: Tipping Point Communications for “Career Start Op-Ed”
  • Award of Excellence: McDougall Communications for “CooperVision’s ‘State of the Union’ for Advanced Ocular Care”

Not-for-Profit

  • PRism: Hillside Family of Agencies for “Hillside Work-Scholarship Connection – Forbes/Grads of Life Article”
  • Award of Excellence: Hillside Family of Agencies for “Hillside Work-Scholarship Connection – APHSA Policy & Practice Magazine”

Feature Story

Not-for-Profit

  • PRism: Dixon Schwabl for “Honoring Wounded Veterans and Soldiers Through Golf and a Beautiful Feature Story”
  • Award of Excellence: St. John Fisher College for “Up Close and Connected: Feature Article Details Transformative Nature of a Fisher Education”

Magazines

Corporate

  • PRism: McDougall Communications for “Reimaging CooperConnect Magazine”


Not-for-Profit

  • PRism: Rochester Institute of Technology for “RIT: The University Magazine”
  • Award of Excellence: University of Rochester for “Rochester Review”

Media Relations

Corporate

  • PRism: Text100 for “Separating a $18 Billion Business: The Xerox and Conduent Split”
  • Award of Excellence: Dixon Schwabl for “del Lago Resort& Casino Grand Opening”

Not-for-Profit

  • PRism: Tipping Point Communications for “Champion Academy Extreme Mentoring & Empowerment Initiative”
  • Award of Excellence: Dixon Schwabl for “The Optical Society”

Newsletters

Not-for-Profit

  • PRism: University of Rochester for “Read This and The Report Undergraduate Communications”
  • Award of Excellence: Break the Ice Media for “Cayuga Group Tours Marketing Newsletter”

Online Videos and Video Programs

Not-for-Profit

  • PRism: United Way of Greater Rochester for “Rochester’s DUBLe’s Down for United Way”
  • Award of Excellence: Tipping Point Communications for “Greater Rochester Health Foundation: A Healthy Learning Video Series”

Photograph

Not-for-Profit

  • PRism: Rochester Institute of Technology for “Spotlighting People, Events and Campus Through Photography”

Press Conferences

Corporate

  • PRism: Dixon Schwabl for “del Lago Resort & Casino Grand Opening”
  • Award of Excellence: Tipping Point Communications for “Sibley Square Groundbreaking Press Conference”

Not-for-Profit

  • PRism: Roberts Communications for “Jewish Senior Life Hosts Press Conference for $83 Million Project”
  • Award of Excellence: Break the Ice Media for “’Official Home of Winter’ Kick Off Welcome Rally”
  • Award of Excellence: Dixon Schwabl for “$15 Million Gym Renovation Brought to Life”

Press Kits and Media Kits

Not-for-Profit

  • PRism: Rochester Institute of Technology for “AMPrint Center Opening at RIT” 

Publications

Not-for-Profit

  • PRism: Nazareth College for “Nazareth College Connections Magazine”
  • Award of Excellence: University of Rochester Medical Center for “Rochester Medicine: ‘What will it take? Fulfilling the promise of diversity in medicine’”

Research and Evaluation

Corporate

  • PRism: Martino Flynn for “Rich Products Brand Research”

Not-for-Profit

  • PRism: Martino Flynn for “National Council on Aging Home Equity Research”
  • Award of Excellence: United Way of Greater Rochester for “United Way Brand Research”

Social Media

Corporate

  • PRism: Dixon Schwabl for “Customers Turn to Frontier’s Social Media Channels for Support During a Crucial Time”
  • Award of Excellence: Martino Flynn for “The Mentholatum Company Captures Viral Social Activity With No Mess Roll on Launch”

Not-for-Profit

  • PRism: Dixon Schwabl for “RBC Heritage Social Media Campaign Drives Record Ticket Sales”
  • Award of Excellence: Rochester Regional Health for “Rochester Regional Health Mammograms by Moonlight Facebook Campaign”

Podcasts/Vodcasts/Webcasts

Corporate

  • PRism: Martino Flynn for “MFTV Video Series Drives Awareness for Agency Capabilities”
  • Award of Excellence: Dixon Schwabl for “One More Thing Podcast Generates Revenue”

Not-for-Profit

  • PRism: Dixon Schwabl for “’All’s Fair’ New York State Fair Podcast”

Website

Corporate

  • PRism: Martino Flynn for “Absorbine Website”
  • Award of Excellence: Dixon Schwabl for “Charlotte Square Website”

Not-for-Profit

  • PRism: St. John Fisher College for “An All New sjfc.edu”
  • Award of Excellence: University of Rochester Medical Center for “Redesign of Wilmot Cancer Institute’s website”