Accreditation in Public Relations (APR)

Proven Value for more than 50 Years. Internationally recognized, the Accreditation in Public Relations (APR) integrates timeless communications principles with contemporary strategies and tactics. 

The process of earning your APR takes your skills to the next level by exposing you to today’s cutting‐edge strategies and practices, assessing your skills to identify strengths and opportunities for growth, and demonstrating your personal and professional commitment to excellence. 

The accreditation process has two main components:

  1. Readiness Review: Your Readiness Review comprises a written Questionnaire and an in-person portfolio presentation with three panelists who are accredited members of the Rochester chapter.  
  2. Computer-based Exam:  Once you’ve successfully completed your Readiness Review, you may schedule your computer-based exam, which you have one year to complete. 

Eligibility
- Must have an active membership in PRSA
- Be involved in the professional practice of public relations or in the teaching or administration of public relations courses in an accredited college or university

Are you ready?
-Would you like to have an edge on the competition?
- Are you proud of your PR acumen and want to show it?
- Do you want to help strengthen our profession?
- Would you like to show your supervisor or potential new employer that you have what it takes to safeguard the company’s reputation, build mutually beneficial relationships and successfully manage a crisis? 

If you answered yes to one or more of these questions, you’re a candidate! The “APR” after your name is an outward symbol of professionalism and a credential that signifies reaching the highest standards in public relations.  It’s good for you, our chapter and our profession. Though the process to earn accreditation must not be taken lightly, PRSA Rochester is here to help you every step of the way.

PRSA Rochester's APR Committee

PRSA Rochester looks to service its members by providing access to accredited professionals who can provide mentorship and guidance to those seeking to get their APR or take the next steps in their careers and long-term professional development.

Contact the team to: learn more about upcoming APR informational sessions, talk through the steps and processes and/or join a local group of peers also working on achieving their APR.  

Patty Corvaia, APR, External Communications                                Jamie Frumusa, APR, Senior Account Supervisor
Manager, Biomedical Field Marketing and                                        at Tipping Point Communications – APR
Communications at American Red Cross – APR                              Committee Co-Chair
Committee Co-Chair

                                                      

Accredited PRSA Rochester Members
- Kevin P. Kane, MS, APR
- Barbara Pierce, APR
- Christopher K. Veronda, APR
- Jeffrey S. Halik, APR
- Anthony T. Hoppa, APR
- Carolyn W. Hunt, APR
- Michael L. McDougall, APR
- Cynthia L. McVey, APR
- Duane A. Pancoast, APR
- Todd J. Pipitone, APR
- Robert B. Salmon, APR
- Lisa Marie Thompson, APR
- Nancy R. Wayman, APR
- Gretchen E. Weis, APR 

Resources

- APR Study Guide: http://www.praccreditation.org/documents/aprstudyguide.pdf 
- PRSA National Accreditation website
- Accreditation Application