Apprentice Program Coaches

A team of experienced professionals from the Rochester PR industry will work with teams of students to help them develop their campaigns.

Rich Pulvino is currently the digital media specialist at Carestream, a manufacturer of medical imaging and healthcare information technology, overseeing the global company's owned media channels. Prior to this position, he was on the public relations team at Martino Flynn, working for agency primarily on telecommunications and IT clients in the B2B space. He has been a member of PRSA Rochester since 2010, sitting on the organization's board since 2012, and serving as the chapter's president in 2015. He is also a board member for the Rochester Advertising Federation.


Susan Trien, PR, Marketing & Communications Consultant, provides PR, copywriting and marketing services to a variety of for-profit and not-for-profit clients. For 23 years, she was Senior Director of PR & Advertising for the Strong Museum where she managed PR and media relations; initiated and managed web, print, television and radio advertising strategies; maintained an electronic press room; coordinated traditional PR with social media efforts; served as museum spokesperson for all media outlets; and helped train and prepare staff for media appearances.

She has also been an adjunct instructor at SUNY Geneseo, where she developed and taught undergraduate classes in journalism, public relations and advertising. She is author of two consumer health books: Parents Book of Breastfeeding (published by Parents Magazine and Ballantine Books), and the Menopause Handbook (Ballantine Books); and co-author of the Duke Book of Arthritis with leading Duke University rheumatologist David Pisetsky (Fawcett-Ballantine). Her work has appeared in Parents Magazine, Expecting, Baby Care, American Baby, City East, Focus, Democrat and Chronicle, Times Union, Rochester Business Magazine, about. . .time, Upstate Magazine and TOY FAIR Times.


Bobbi Lonobile is a communications consultant and has a long record of public relations and marketing experience in tourism and hospitality, healthcare, social services and higher education. Most recently, she was the Director of Communications at the Eastman School of Music. A graduate of SUNY Geneseo and a long time member of PRSA, she has served the chapter in many roles, currently as assembly delegate/board member, Northeast district board member and member of the annual PRism Awards committee. 

She is on the advisory board at the Mt. Hope Family Center. Her other community involvement includes work for VisitRochester, Rochester Downtown Development Corp., and the Rochester/Finger Lakes Eye and Tissue Bank. She is also a mentor to public relations students and young professionals.

In addition to receiving a number of PRism awards, Bobbi's work has received national attention: an award from American Red Cross for communications work in support of blood donor recruitment, and a Bronze Anvil from PRSA for media relations.


Rachel Laber is a Public Relations and Social Media Manager for Dixon Schwabl. Originally graduating from SUNY Geneseo, Rachel returned to Rochester in 2014 after several years away, first obtaining her Master's degree from Syracuse University, then working in public relations in New York City. Rachel is active in the Public Relations Society of America's Rochester Chapter, Rochester Advertising Federation, the Women's Foundation of Genesee Valley and is an avid advocate for all things Rochester.



Camille Zess, New Media & PR Specialist at Break the Ice Media, learned PR on the job at Break The Ice Media and through internships during and after college. For the past 4.5 years, she has worked on public relations and marketing campaigns for Casa Larga Vineyards and many other food, tourism and wine clients.



Jeanette Perez Colby manages and edits the events calendar for the University of Rochester’s Communications Office, providing content for several University publications. She previously served as manager of the Information News desk at the Democrat and Chronicle and before that served as editorial assistant for business news. She has written numerous articles on local business leaders, small businesses, and community news. She has served in several community roles, including serving on the committee for Latino/Hispanic Heritage Family Day at the Memorial Art Gallery and as chair of the Latino Professional Alliance at the University of Rochester. Colby is a 2008 graduate of the United Way’s Latino Leadership Development Program and is a former member of Rochester PRSA’s Diversity Committee. She is currently completing studies toward an undergraduate degree in English.


Arien Rozelle is a visiting assistant professor in the Department of Media and Communication at St. John Fisher College. Rozelle’s research interests include persuasion, social media, and the role of storytelling in public relations. She can also discuss the pros and cons of computer mediated communication in relationship building. In addition to her teaching experience at Fisher, Rozelle spent two years as a visiting professional lecturer of public relations at Marist College, teaching both undergraduate- and graduate-level communication courses. She also served as an adjunct faculty member for two years at New York University in the public relations and corporate communication master’s degree program.

As a public relations practitioner, she founded FeelingAnxious PR in 2007 and has landed clients in the New York Times, Time Out New York, amNewYork, Huffington Post, and more. In October 2012, she was featured in the book, It's Your Business, written by JJ Ramberg, the host of MSNBC's Your Business. 

Chris Veronda, APR
Retired Corporate Communications Director
Eastman Kodak Company

Ryann Bouchard, a public relations acconut executive at Dixon Schwabl, is responsible for the day-to-day management of small and medium-sized public relations accounts, including the YMCA of Greater Rochester, Manning Squires Hennig, SWBR Architects and Career Start. She joined the agency in 2012 as director of first impressions, allowing her to learn the ins and outs of the entire agency. She also served as internship coordinator, making sure the next generation of marketing and public relations professionals hits the ground running. Ryann earned her Bachelor of Science in communications from State University of New York at Fredonia and began her career as a national sales representative for Paychex.