PRSA Rochester Connect

PRSA Northeast District Conference Draws Crowd of 175

By Sherrie Negrea, publicity chair of the PRSA Finger Lakes Chapter board and member of the marketing committee for the PRSA NED conference committee Danielle Lorenzo, public relations specialist with Edge Advertising Group, tries out a virtual reality headset at the session “Emerging Technol...

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Member Spotlight: Kevin Kane

Kevin Kane is a Corporate Communications Special Projects Manager at Excellus BlueCross BlueShield. Since 1998, he’s played an active role in PRSA and has held leadership positions at the local and district levels. We sat down with him to discuss the Accreditation in Public Relations (APR), ho...

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3 Content Marketing Tips from Local Experts

In April, PRSA Rochester partnered with St. John Fisher College’s Department of Media & Communication to host a content marketing workshop featuring local content marketing experts, Ben Rand from Conduent, Inc., Glenn Clark from Clark CSM, TC Pellett from Initial Here Creative Services and...

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PRSA Northeast District Conference Updates

PR Means Business—Registration now open for this year's PRSA Northeast District Conference Registration is now open for this year's conference, hosted by our neighboring Finger Lakes chapter on Friday, April 28 in nearby Corning, NY. We expect more than 200 PR professionals from the region--fr...

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Charles S. Smith Scholarship Spotlight

Each year, PRSA Rochester celebrates the work of an area student by awarding the Charles S. Smith Scholarship. This scholarship honors former president of the PRSA Rochester Chapter and Bruse award winner, Charles (Charlie) Smith, who passed away in November 2007 after a courageous battle with can...

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Member Spotlight: Mary-jo Popovici

Mary-jo Popovici is a recently retired professor of communications/public relations and former internship coordinator for the Visual and Performing Arts Department at Monroe Community College. She recently presented on how to energize and edit your writing at our Writing Summit. We sat down with her...

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PR Apprentice Program Helps Prepare Students for PR Careers

This fall, 16 students from four area colleges had the chance to experience the excitement and challenge of creating a public relations campaign, thanks to PRSA Rochester’s PR Apprentice Program. Now in its third iteration, PR Apprentice is a two-day boot camp-style competition, where teams ...

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Experts Discuss Importance of Ethics in PR

Adhering to ethics can be easy when things are going well. But how do you stay true to your principles during more challenging times, when you’re dealing with a difficult client, a persistent media or having to share less-than-positive news? PRSA’s Member Code of Ethics is a great re...

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Congratulations to Tipping Point Communications for winning a 2016 RABEF ETHIE award!

Our friends at Tipping Point Communications were recently honored by the Rochester Area Business Ethics Foundation (RABEF) with a 2016 ETHIE Award in the small business category. These awards acknowledge “businesses and organizations that do the right thing through strong ethical foundations, ...

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Workshop Provides Tips to Energize and Edit Writing

On Oct. 21, PRSA Rochester hosted a half-day workshop in partnership with St. John Fisher focused on writing skills. The presenters included: Mary-jo Popovici, a recently retired professor of communications/public relations and former internship coordinator for the Visual and Performing Arts (V...

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