PRism Awards

2017 PRism Awards Ceremony

Thursday, June 15, 2017
The Arbor Loft
17 Pitkin Street, Rochester, NY 14607

The Venue: The Arbor Loft is located in the space above Hart’s Local Grocers, with an entrance on Pitkin St. See a google map of the entrance here.

Parking: Guests have several parking options. Don't get towed. Please do not park in the Hart’s Local Grocers, The Little or 2Vine parking lots.
1) Valet service provided free of charge by Lakeview Valet. Pick-up/drop-off at 17 Pitkin St., in front of the Arbor Loft entrance.
2) Self-park in teacher's union lot at 30 N. Union St.
3) On-street parking near the venue. (Free after 6 p.m.)
4) East End Garage on Scio St. (Daily max $8)

Schedule of Events: 
5:30 p.m. – Arrive
5:45 p.m. – Cocktail hour with open bar
6:45 p.m. – Cash bar begins and dinner is served
7:00 p.m. – Awards program begins
8:30 p.m. – Program concludes 

Student Scholarship Fund:
Play Bingo (PR-style) and enter the 50/50 raffle to support the Charles S. Smith Student Scholarship Fund


Rochester’s PRism Awards, an Anvil Awards Program, recognize complete public relations programs and tactical elements incorporating sound research, planning, execution and evaluation. They must meet the highest standards of performance in public relations to be considered for a PRism Award. 

All work must have been produced between January 1, 2016, and March 17, 2017. Click on the following links for category descriptions.

Program Category Descriptions

Element Category Descriptions

You can also nominate individuals for Rising Star and Sharleen M. Bruse awards. The final deadline for these nominations is Friday, March 24, at 4 p.m.

This year, both our entry system and our categories have changed. We moved to a new online entry system, that should make submitting and reviewing your entries easier than ever before. Categories have been updated and new categories added to include 12 total programs and 24 elements. Our system and categories now align with PRSA National, so when submitting those PRisms, you will be able to duplicate the submission for entry into the National Anvil Awards as well!

***To submit an entry for the PRism Awards, please click here. Note: you must register and create a new login before uploading your entry. Your PRSA chapter and/or member login will not work for this system.***

The early bird entry deadline is March 1, 2017. Save 20 percent on your total entry fee by submitting your entries early. Entries submitted after March 17, 2017 will not be considered.

Early Bird Entry Fees
Member, Not-For-Profit: $40
Member, Corporate: $48
Non-Member, Not-For-Profit: $56
Non-Member, Corporate: $64 

Regular Entry Fees
Member, Not-For-Profit: $50
Member, Corporate: $60
Non-Member, Not-For-Profit: $70
Non-Member, Corporate: $80

For questions, email Sarah Blackwell at or Elaina Mancuso at

Click on the links in the upper left navigation bar to nominate individuals for Rising Star and Sharleen M. Bruse awards.

For tips and techniques on how to prepare a winning entry, log onto to search for examples of past PRSA Silver Anvil winners. 

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