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St. John Fisher College public relations students receive Bateman Competition honorable mention

 

 

 

 

 

 

 

 

 

 

SJFC’s PRSSA Bateman Team shown with posters depicting the five signs of mental illness. Shown from left to right are Jade Rood, Alexandra Hristodoulou, Katey Padden, Olivia Rotondo and Meghan Cleary.

St. John Fisher College public relations students receive Bateman Competition honorable mention
Current and former PRSA Rochester board members serve on advisory board; guide local PR students toward national accomplishment

Contact:
Jim Mignano, 585-697-2602
PRSA Rochester
Immediate Past President 

ROCHESTER, N.Y., May 1, 2017 – The St. John Fisher College (Fisher) Public Relations Student Society of America (PRSSA) Tom Proietti Chapter received an honorable mention in the PRSSA 2017 Bateman Case Study Competition, a national effort to provide students an opportunity to create and implement a comprehensive public relations campaign, which this year focused on mental health awareness. Fisher is the only liberal arts college included in the group of 3 finalists and 15 honorable mentions. 

Four current and former Public Relations Society of America (PRSA) Rochester board members served on the Fisher Bateman Team advisory board, a role that entailed meeting with Bateman Team members to share their experience and insight to help guide the development of the campaign. Advisory board members included Melissa Greco Lopes, diversity committee chairperson, Nadine General, former diversity committee chairperson, Kevin Kane, MS, APR, former APR committee co-chair and Jim Mignano, immediate past president. 

“Receiving an honorable mention in the first year the school participates in the Bateman Competition is an impressive feat well deserved by Fisher,” said Gregg Dinino, PRSA Rochester President and public relations director at Roberts Communications. “The strength of local colleges like Fisher means that Rochester will continue to thrive as a hotbed for great communications work in the future.” 

Fisher’s Bateman Team, made up of five junior and senior-level media management and marketing majors, worked throughout the spring semester to research, plan, execute and evaluate a PR campaign on behalf of the Campaign to Change Direction, whose mission is to change the culture of mental health in America. The campaign – dubbed “fisher5signs” – included print, interactive media, digital and social components and increased awareness among Fisher students of the five signs of mental illness and other mental health factors. 

“Communications students at Fisher are fortunate to have a very active and supportive PRSA chapter nearby. It provides a crucial link from the classroom to the workplace,” said Arien Rozelle, visiting assistant professor, department of media and communication, St. John Fisher College and advisor of the Fisher Bateman Team. 

PRSA Rochester is committed to helping local college students develop communications skills and career opportunities. Its Young PR Professionals (YPRP) affinity group has created the PRSA Rochester Advisory Network to connect students with local professionals for networking purposes and hosts the annual PR Apprentice Program, a weekend-long “PR bootcamp” during which teams of students ideate, develop and present campaigns on behalf of a local non-profit organization. 

The Fisher PRSSA Bateman Team case study can be found here. 

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About the Public Relations Society of America
PRSA is the nation’s largest professional organization serving the communications community. Its mission is to make communications professionals smarter, better prepared and more connected through all stages of their career. PRSA achieves this by offering its members thought leadership, innovative lifelong learning opportunities to help them develop new skills, enhance their credibility and connect with a strong network of professionals. The organization sets the standards of professional excellence and ethical conduct for the public relations industry. PRSA collectively represents more than 30,000 professional members comprised of communications professionals spanning every industry sector nationwide and college and university students who encompass the Public Relations Student Society of America (PRSSA). 

The Tom Proietti Chapter of PRSSA is for students interested in the field of public relations. We are dedicated to providing students the opportunity to advance their networking abilities in the public relations field as well as increase their knowledge and understanding of the qualities needed to become successful public relations practitioners. More information: https://fisherprssa.wordpress.com/ 

The Bateman Case Study Competition is PRSSA’s chief national case study competition for public relations students providing an opportunity for them to apply their classroom education and experiences to create and implement a full public relations campaign. This year’s campaigns helped benefit Campaign to Change Direction, whose mission is to change the culture of mental health in America. The Bateman Case Study Competition is sponsored by The Plank Center and Edelman. More information: http://prssa.prsa.org/scholarships_competitions/bateman/