Blog

College students, welcome back!

Six glorious weeks have passed and you’ve had the time to recover from the mad dash that comes with the end of every semester. You’re feeling recharged and can look forward to an entirely different schedule. At this point, you’re carving out your shiny new groove and strategizing...

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5 Ways Students Can Get Ahead Over Winter Break

'Twas the week before Christmas, and college students just finished their final exams and left campus for a well-deserved vacation. While it's important to relax after a busy, stressful semester, it's also important to not take your foot off the gas pedal for too long. Breaks are a great opportun...

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Why Agency Tours Are My Jam

Before I begin...full disclosure: I’m nosey. I need to know EVERYTHING. If I were a cat, curiosity would have taken all nine of my lives. Google is my best friend and I’m constantly researching and asking questions. Luckily for me, this has come in handy as I build my career in public ...

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Learning and Networking at the PRSSA National Conference

As members of the vibrant Rochester PR community, we are fortunate to have the ability to attend regular professional development workshops and networking events hosted by PRSA Rochester. But occasionally traveling farther for a national conference can be an incredible experience. Olivia Rotondo&...

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Interviewing: The Other Side of the Table

  ** This blog post was written by Camille Zess, New Media and PR Specialist at Break the Ice Media, and originally published on cubed: a BTI blog. We love to have our interns share their own experience and what they’ve learned from working with us, but as we begin looki...

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Chase Ferren Reflects on 2015 PR Apprentice Program

I went into the PR Apprentice competition with zero experience in public relations; my college career has been mainly focused on rhetoric and media studies. I’ve never taken a PR class and my college is void of any PR clubs or organizations. I wasn’t sure what I could offer Ibero-Ameri...

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Plot Twist: Young Professionals can be Mentors, Too!

As a young professional, you’ve likely heard all about how helpful a mentor can be for your career. Seasoned professionals can provide advice for navigating the job search, give you an inside look into what their job is really like and help you develop crucial skills. But what might not be a...

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Coming Full Circle: Five Tips for Interns

As cliché as it sounds, I knew from my first day of my spring semester senior year internship that I wanted to work at Dixon Schwabl. The atmosphere, the people, the incredible work being done around me—I knew that I wanted to be a part of it and stay long after my internship was over. ...

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Three Reasons to Use Social Media in Your Job Search

Looking for a job is never easy. And for young professionals who have recently graduated from college, it may seem like there’s a lot of competition out there. So how do you stand out in a pile of resumes? For starters – look beyond the resume! Use social media to show your skills, sh...

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PRSA Mentor Profile: Breakfast with Bobbi Lonobile

  Recently, I had the chance to sit down with Bobbi Lonobile for breakfast at the Coal Tower in Pittsford. Bobbi and I met while volunteering for PRSA – and through various events, committee meetings and social gatherings got to know each other. She is also one of the mentors in our PRSA...

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