From Cars to Cupcakes: Using Social Media to Your Advantage!

Social media can give PR pros a great advantage and help them extend efforts to broaden a company's message. Social media can also deepen customer relationships, bringing a brand’s personality alive and, ultimately, help with driving sales. Social media marketing can be a critical tool to build a name, inform thousands of potential customers and directly engage with a customer base.

How can communication professionals in any arena benefit from using strong, social media engagement tactics and applying them to their brands?

Speakers Eric Miltsch, director of product strategy for DrivingSales and co-creator of CarZar, and Heather Saffer, the “head cupcake” from Dollop Gourmet Cupcake Creations, will candidly share their experiences and insight from using social media in two clearly different types of business!  

• What are some of the do’s and don’ts, including big wins and things they would do differently the next time?
• How have they cultivated a loyal following?
• What direct or indirect pluses have they seen from using social media?
• How do they target their audiences, mobilize brand advocates and get the greatest impact from social media?
• What can other brands learn from their marketing experiences?

Heather Saffer is an outside-the-box thinker and self-taught baker. This combination led her to start selling handmade cupcakes for special events at the Rochester Public Market in 2009. As with her baking, she also wanted to start a business “from scratch” and create a completely new concept in theRochesterarea: a custom Cupcake Bar. Saffer loves giving people an opportunity “to create the cupcake they really want” and thrives on working with her customers to make their ideas come alive.

Eric Miltsch is a frequent contributor to the retail automotive community presenting his views on the latest digital marketing strategies and technology trends. He is also co-creator of CarZar, the first location-based, photo-sharing automotive application. He previously worked for Auction Direct USA, where he directed successful digital experiences and wrote for the WhyBuyUsedCars.com blog. His personal blog, WhatDidEricSay.com, was one of the first blogs to focus on location-based marketing concepts and strategies.

Come for a fun and informative look at social media tactics that are helping to sell both cars and cupcakes!