PRSA Rochester Connect Newsletter

February 2017  

President's Message

Hello PR pros!

I’m excited to serve and work with our 2017 board of directors. We have ambitious plans for 2017 all revolving around you—our members. We’re committed to improving the membership experience by continuing to diversify our programming and providing ample networking opportunities for Rochester’s communications community.

Our Rochester chapter members’ needs are diverse ranging from students and early career solo PR practioners, to seasoned communications veterans working within corporate or agency organizations. Our agenda for this year is already underway initiating with a research effort to better assess your interests and provide a convenient outlet for feedback. We anticipate that the qualitative and quantitative insights from our research will provide the necessary insights to fine tune our offerings to be more relevant, and ultimately provide increased value for your membership.

So what to expect this year—our programming agenda will continue to highlight half-day workshops, webinars, member only events, networking opportunities and more. We’re also excited to support and participate in the PRSA Northeast District Conference April 28th in Corning, NY hosted by our neighboring Finger Lakes Chapter. Our chapter will be actively involved and represented at the full day conference.

Finally, I would like to thank our legions of committee volunteers who are dedicated to serving members through efforts such as our popular PRism Award celebration, Young PR Professionals mentoring, support of community diversity events, and more. Without their passion and smarts we would fall short fulfilling our promise to you. If you would like to learn more about our plans or explore how you can get involved, then please reach out to me. I welcome your ideas and feedback. Thanks again for being a part of our Rochester chapter and I look forward to seeing you at an upcoming event!


Gregg Dinino
President, PRSA Rochester

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PRSA Statement on "Alternative Facts"

Jane Dvorak, APR, Fellow PRSA, Chair of the Society for 2017 recently released a statement (full text below) on “alternative facts.” 

Truth is the foundation of all effective communications. By being truthful, we build and maintain trust with the media and our customers, clients and employees. As professional communicators, we take very seriously our responsibility to communicate with honesty and accuracy.
The Public Relations Society of America, the nation's largest communications association, sets the standard of ethical behavior for our 22,000 members through our 
Code of Ethics. Encouraging and perpetuating the use of alternative facts by a high-profile spokesperson reflects poorly on all communications professionals.
PRSA strongly objects to any effort to deliberately misrepresent information. Honest, ethical professionals never spin, mislead or alter facts. We applaud our colleagues and professional journalists who work hard to find and report the truth.

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Save the Date: 2017 PRism Awards

The 2017 PRism Awards will be held on Thursday, June 15, 2017 at the Arbor Loft, and we are now accepting entries! 

This year, both our entry system and our categories have changed. We moved to a new online entry system that should make submitting and reviewing your entries easier than ever before. Categories have been updated and new categories added to include 12 total programs and 24 elements. Our system and categories now align with PRSA National, so when submitting those PRisms, you will be able to duplicate the submission for entry into the National Anvil Awards as well! 

To submit an entry for the PRism Awards, go to Note: you must register and create a new login before uploading your entry. Your PRSA chapter and/or member login will not work for this system. 


March 1, 2017: Early Bird Deadline. Save 20 percent on your total entry fee. 

March 15, 2017: Final Deadline for all program and element entries, and Rising Star and Sharleen M. Bruse nominations. 

For more information on submitting an entry and our awards show, go to:

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Scholarship Spotlight

Each year, PRSA Rochester celebrates the work of an area student by awarding the Charles S. Smith Scholarship. Learn more about this year’s scholarship winner, Olivia Rotondo, here.

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Northeast District Conference Updates

Registration is now open for this year’s PRSA Northeast District Conference, hosted by our neighboring Finger Lakes chapter on Friday, April 28 in Corning, NY. We are also in the process of gathering sponsors for this exciting event. Read more about these updates here.

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Event Spotlight

Join us for a showing of the film EMBRACE with Rochester Media Association on March 9 at the Little Theater.

When Body Image Activist Taryn Brumfitt posted an unconventional before-and-after photo in 2013, it was seen by more than 100 million people worldwide and sparked an international media frenzy. EMBRACE follows Taryn’s crusade as she explores the global issue of body loathing, inspiring us to change the way we feel about ourselves and think about our bodies.

Networking begins at 5:30 p.m., and the movie will start at 6:30 p.m. After the film, Norma Holland will moderate a panel discussion with Helene Biandudi-Hofer, Natalie Sinisgalli, and Helena Boersma. Tickets for the event are $10 and must be purchased online. 

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PRSA Rochester 2017 - A Call for Volunteers

Are you interested in acquiring new skills, meeting new colleagues, or planning the area’s top-rated communication and public relations programs? PRSA Rochester is seeking volunteers from different disciplines, industries and backgrounds for the below positions.

Young PR Professionals committee members – if you’re interested in growing and helping others grow as young professionals
Communications committee members – if you’re interested in managing and growing the chapter’s presence on Facebook and Twitter

If you have any questions or are interested in volunteering, please send an email to

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Member Resources

What can PRSA membership do for your career?

If you’re a communications professional, joining PRSA has many benefits. Membership includes: education for professional development, networking opportunities, local job listings, and leadership opportunities for special interest committees. Join the world's leading advocate for public relations and communications professionals. For more information on PRSA membership, click here.

Interested in posting career or internship opportunities for your organization? Learn more about our popular Classified Job Listing. 

Our classified ad posting system provides you with a simple, targeted means to reach the candidates you're seeking in the communications community. For more information, email or visit our Classified Job Listing at

Have news to share or know someone we should feature in our member spotlight? Email PRSA Rochester Connect at

Want to get more involved or learn more about chapter initiatives? Visit:

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PRSA Rochester Connect


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