PRSA Rochester Connect Newsletter

June 2017  

President's Message


2017 is off to a great start as we draw closer to the summer! Our Rochester PRSA chapter board and numerous committees have spent countless hours volunteering to bring even more value to a PRSA membership. Here are a few highlights to share:

- We are in the final stages of our research effort to refine and enhance our programming to better serve each of you! Thank you to everyone who participated in our focus groups and online surveys. Your feedback is invaluable and we plan to share this information at an upcoming event. The learnings will drive our programming and future communications with each of you.

- Our chapter had a strong presence at the Northeast District Conference in Corning with several presenters and dozens of attendees. Jane Dvorak, APR, Fellow and PRSA National Chair, was one of the highlighted speakers where she covered the important role of PR in today’s world where fake news and alternative facts are now a part of our lexicon. We’re working hard to bring Jane to Rochester later this year – stay tuned.

- Save the date of July 18 for our next programming event, including networking at Lost Borough and the opportunity to hear from one of Lost Borough’s partners on how they are successfully promoting their brand digitally and engaging audiences through social media. Additionally, this event is free for PRSA APRs! APRs get free admission and a free drink and are available to answer questions as well as share details on their personal APR journey. 

Finally, the PRism Awards are just days away and we had a record-breaking number of submissions this year. I look forward to celebrating our area’s best and brightest communications work this Thursday, June 15 at the Arbor Loft!


Gregg Dinino
President, PRSA Rochester

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3 Content Marketing Tips from Local Experts

In April, PRSA Rochester partnered with St. John Fisher College's Department of Media & Communication to host a Content Marketing Workshop featuring local content marketing experts. Here are some of the tips and tricks that nearly 100 people in the audience were able to take away from the workshop.

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Member Spotlight: Kevin Kane

Kevin Kane is a Corporate Communications Special Projects Manager at Excellus BlueCross BlueShield. Since 1998, he’s played an active role in PRSA and has held leadership positions at the local and district levels. We sat down with him to discuss the Accreditation in Public Relations (APR), how the industry has evolved during his career, and his advice for young professionals. Read the full Q&A with Kevin.

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PRSA Northeast District Conference Draws Crowd of 175

On April 28, the PRSA Finger Lakes Chapter hosted a successful Northeast District conference in Corning. Many Rochester-area PR pros made the short drive to Corning for the day-long event, and a handful also spoke at the event. Sherrie Negrea, publicity chair of the PRSA Finger Lakes Chapter board and member of the marketing committee for the PRSA NED conference committee, recaps the event here

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Member Resources

What can PRSA membership do for your career?

If you’re a communications professional, joining PRSA has many benefits. Membership includes: education for professional development, networking opportunities, local job listings, and leadership opportunities for special interest committees. Join the world's leading advocate for public relations and communications professionals. For more information on PRSA membership, click here.

Interested in posting career or internship opportunities for your organization? Learn more about our popular Classified Job Listing. 

Our classified ad posting system provides you with a simple, targeted means to reach the candidates you're seeking in the communications community. For more information, email or visit our Classified Job Listing at

Have news to share or know someone we should feature in our member spotlight? Email PRSA Rochester Connect at

Want to get more involved or learn more about chapter initiatives? Visit:

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PRSA Rochester Connect


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