PRSA Rochester Connect Newsletter

August 2017  

President's Message


One of the hallmarks of a vibrant PRSA chapter is an engaged and thriving membership. 2017 has been an exciting year for our Rochester chapter as we’ve celebrated our area’s best public relations work at the PRism Awards in June, completed an extensive chapter-led research effort, and continue to enhance our programming to help support your career growth with more diverse social and educational opportunities. 

A quick look back on some 2017 highlights to-date:

  • Record-breaking PRism Award attendance and total submitted entries
  • Participation growth in our Young Professionals group
  • Launch of specialty programming such as the “Coffee and Conversations” series
  • Completion of membership research including focus groups and surveys of both chapter members and potential members

I also want to extend a warm “thank you” to all of you who participated in our research effort. Your feedback is appreciated! I’d also like to recognize our countless committees and volunteers who have contributed to each of the areas detailed above. It is exciting to be a part of such an active and engaged group of communications professionals.    

Enough looking back—let’s take a look at some upcoming highlights in the months ahead!

  • Save the date! Our next program, a workshop on transparency and ethics for strategic communications is the morning of Friday, September 29 featuring two prominent guest speakers.
  • Registration is now open for our late September Young Professionals PR Apprentice program where students can take part in a free two-day boot camp.
  • Look for another upcoming “Coffee and Conversations” session in October — details coming next month.
  • We’re pleased to announce that Jane Dvorak, APR and PRSA National Chair, plans to visit our Chapter in November and meet with members and students—look for details on our annual business meeting next month.

We’re working hard to maximize the value of a PRSA membership. Customizing our programming is one of many ways PRSA Rochester continually strives to better serve you. We take pride in fulfilling an important role in our community — the leading professional organization centered exclusively on the practice of public relations — especially at a time when communications has become more segmented than ever. On behalf of the board, we’re thankful for your support and we hope to see you at an upcoming event. 

Finally, are you considering volunteering, learning more about a PRSA membership, pursuing your APR, or simply have a suggestion to share? I’d welcome your thoughts and would love to hear from you! You can reach me at (585) 246-0256, gdinino@robertscomm.comor @greggdinino. Thanks and enjoy the final days of summer.

Gregg Dinino  

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2017 PRism Awards Honor Rochester PR Pros

The PRism Awards is the PRSA Rochester chapter’s biggest event of the year. And this year, it broke norms, set records, and honored the best and brightest in Rochester, NY. For more on this year’s event, check out our recap

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Call for Volunteers for 2018 NED Conference

It's that time again! Planners from the Western New York chapter, which is hosting the next PRSA Northeast District conference, are revving up for an information and networking packed day set for June 1, 2018 in Buffalo. Several Rochester chapter members have already stepped up to the plate to help with programming. Our friends in WNY are looking for more folks interested in lending their expertise with programming and other sub committees. It's a good opportunity to get involved, especially for PR pros looking to widen their network and show what they can do on a somewhat larger stage. Most subcommittees meet every few weeks via conference call. If you’re interested or would like more information, contact Assembly Delegate/District Liaison Bobbi Lonobile at

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Five Reasons to Join PRSA Rochester

Interested in joining the PRSA Rochester chapter? Check out these reasons why membership is so valuable.

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Member Spotlight: Ruth Harper-Rhode

Ruth Harper-Rhode is a public relations associate at the University of Rochester Medical Center Wilmot Cancer Institute. She also volunteers with PRSA Rochester, managing the chapter’s Twitter account and assisting with social strategy. We chatted with Ruth about her role at the University of Rochester, her advice for young professionals, and PRSA Rochester’s social media efforts. Read the full Q&A with Ruth.

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Tackling Social Media Crisis Planning at First “Coffee and Conversations”

On July 25, two dozen public relations professionals dived into several high profile social media crisis case studies at PRSA Rochester’s first “Coffee and Conversations” event. Check out our recap of this event and more information on the new “Coffee and Conversations” event series.

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Member Resources

What can PRSA membership do for your career?
If you’re a communications professional, joining PRSA has many benefits. Membership includes education for professional development, networking opportunities, local job listings, and leadership opportunities for special interest committees. Join the world's leading advocate for public relations and communications professionals. For more information on PRSA membership, click here.

Interested in posting career or internship opportunities for your organization? Our classified ad posting system provides you with a simple, targeted means to reach the candidates you're seeking in the communications community. For more information, email or visit

Have news to share or know someone we should feature in our member spotlight? Email

Want to get more involved or learn more about chapter initiatives? Visit:

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PRSA Rochester Connect


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