2019 Winners

Congratulations to the following 2019 PRism Award winners!

Best of Show

  • Corporate: McDougall Communications for the “Educate & Elevate: 1 Day Silicone Hydrogel Campaign”
  • Not-for-Profit: McDougall Communications again for “The Eyes Have It: CORE Dominates ARVO ’18”

Rising Star Award

  • Elaina Mancuso, Excellus BlueCross BlueShield

Sharleen M. Bruse Award

  • Bobbi Lonobile, Independent PR & Communication Consultant

 

PROGRAM AWARDS

Community Relations

  • Corporate PRism Award: Dixon Schwabl for “Community Bank Celebrates National Good Neighbor Day”
  • Not-for-Profit PRism Award: Pittsford Central School District for “Implementing Full-Day Kindergarten at Pittsford Central School District”
  • Not-for-Profit Award of Excellence: University of Rochester Medical Center for “Easy as ABCD: Meeting the Challenge of Recruiting Kids for a Landmark 10-Year Health Study”

Events and Observances

  • Corporate PRism Award: Dixon Schwabl for “Nolan’s Rise from the Ashes”
  • Not-for-Profit PRism Award: McDougall Communications for “The Eyes Have It: CORE Dominates ARVO '18”
  • Not-for-Profit Award of Excellence: The Martin Group for “Wilson Foundation Commemorates Namesake’s 100th Birthday with Largest Parks & Trails Gift in Modern American History”

Integrated Communications

  • Corporate PRism Award: McDougall Communications for “Elevating Optometry: CooperVision's Best Practices”
  • Corporate Award of Excellence: McDougall Communications for “Mind the Gap: Accelerating 1 Day Silicone Hydrogel Contact Lens Adoption”
  • Not-for-Profit PRism Award: Cook Communications, LLC for “Keep an Open Mind About OpenNotes”

Internal Communications

  • Not-for-Profit PRism Award: University of Rochester Medical Center for “Building Unity for Better Financial Results at the University of Rochester Medical Faculty Group”
  • Not-for-Profit Award of Excellence: Rochester Regional Health for “Patient Safety Awareness Week Campaign”

Marketing

  • Corporate PRism Award: McDougall Communications for “Educate & Elevate: 1 Day Silicone Hydrogel Campaign”
  • Not-for-Profit PRism Award: University of Rochester Medical Center for “Free Ride: Finding a Headline in the Fine Print”
  • Not-For-Profit Award of Excellence: Aimee J Lewis PR, Marketing and Communications for “GoodSchoolsRoc Common Application Portal”

Public Affairs

  • Not-for-Profit PRism Award: Tipping Point Communications for “Kids Can't Wait - Advocating for County Budget Changes”

Public Service

  • Corporate PRism Award: Partners + Napier for “Partners + Napier Launches National “The Vote Needs U” Campaign Ahead of Historic Elections”

Issues/Reputation/Brand Management

  • Corporate PRism Award: McDougall Communications for “Elevating Optometry: CooperVision's Best Practices”
  • Corporate Award of Excellence: Dixon Schwabl for “Community Bank N.A. Uses Community Management Strategy to Manage Customer Satisfaction During eStatements Launch”
  • Not-for-Profit PRism Award: McDougall Communications for “RACS: From Crisis to Community Leadership.”
  • Not-For-Profit Award of Excellence: Partners + Napier for “Positioning Finger Lakes Performing Provider System for Success in a Rapidly Evolving Healthcare Ecosystem”

 

STUDENT PRism AWARDS

PROGRAM AWARDS

Integrated Communications

  • Student PRism Award: St. John Fisher College for “Play With Purpose: 2018 Bateman Case Study Competition Entry from St. John Fisher College”
  • Student Award of Excellence: St. John Fisher College for “Lights. Camera. Improv., The Fifth Annual Gilda’s Cup Collegiate Comedy Improv Competition”

 

ELEMENT AWARDS

Advertorials

  • Corporate PRism Award: McDougall Communications for “In the Spotlight: CooperVision's 2018 Best Practices Advertorials”
  • Corporate Award of Excellence: Dixon Schwabl for “Community Bank N.A.: Committed to Customers and Community”

Annual Reports

  • Not-for-Profit PRism Award: Dixon Schwabl for “MCC Foundation Annual Impact Report”
  • Not-for-Profit Award of Excellence: Rochester Institute of Technology for “RIT President’s Report 2019”

Blogs/Blogger Campaigns

  • Corporate PRism Award: Dixon Schwabl for “Content Captures Customers’ Interest on New Community Bank Blog”
  • Corporate Award of Excellence: Martino Flynn for “Martino Flynn’s Blip! Blog Showcases Agency Thought-Leadership!”
  • Not-for-Profit PRism Award: Dixon Schwabl for “Building a Content Strategy Fueled by Data”
  • Not-for-Profit Award of Excellence: Visit Rochester for “Visit Rochester Welcomes Travel Bloggers for Experiential Blogger Media Tour”

Creative Tactics

  • Not-for-Profit PRism Award: McDougall Communications for “Through Our Eyes: Captivating America's Optometrists”
  • Not-for-Profit Award of Excellence: Dixon Schwabl for “RBC Heritage 50th Anniversary—'Cheers to 50 Years’”

Direct Mail/Direct Response

  • Corporate PRism Award: The Verdi Group for “Carestream Extremity CT Campaign to Ortho Practices”

Editorials/Op-Ed Columns

  • Corporate PRism Award: Partners + Napier for “Partners + Napier CEO Shares 5 Things You Need To Know To Successfully Manage a Team, Inspiring Women Business Leaders”
  • Not-For-Profit PRism Award: McDougall Communications for “Sharing a Personal Experience with End of Life Choices”
  • Not-For-Profit Award of Excellence: Rochester Institute of Technology for “Rochester: A bright light, my new home”

Feature Stories

  • Corporate PRism Award: Dixon Schwabl for “Community Bank N.A. Front-Page Feature Boosts Positive Community”
  • Corporate Award of Excellence: Dixon Schwabl for “Waste Harmonics Hurricane Season Feature Story”
  • Not-for-Profit PRism Award: Tipping Point Communications for “Changing the Game”
  • Not-for-Profit Award of Excellence: Rochester Institute of Technology - University Communications for “Emerging 3D Print Applications at Rochester Institute of Technology (RIT)”

Magazines

  • Not-for-Profit PRism Award: Rochester Institute of Technology for “RIT University Magazine”
  • Not-for-Profit Award of Excellence: SUNY Geneseo for “The Geneseo Scene”

Media Relations

  • Corporate PRism Award: Dixon Schwabl for “Community Bank Celebrates Good Neighbor Day”
  • Corporate Award of Excellence: The Martin Group for “Perry’s Ice Cream Celebrates 100 Years”
  • Corporate Award of Excellence: Dixon Schwabl for “Re-Tooling Apex Media Relations at SEMA/STAFDA 2018”
  • Not-for-Profit PRism Award: Dixon Schwabl for “New York Apple Association Apple Recipe Contest”
  • Not-for-Profit Award of Excellence: Rochester Regional Health for “Behavioral Health Public Relations”

Newsletters

  • Not-For-Profit PRism Award: Excellus BlueCross BlueShield for “Streamlining a Fragmented Employee Newsletter”
  • Not-for-Profit Award of Excellence: St. John Fisher College for “College News Highlights from Fisher Community”

Online Videos/Video Programs

  • Corporate PRism Award: Martino Flynn for “Canandaigua National Bank & Trust: 2018 Broadcast TV Campaign”
  • Corporate Award of Excellence: Dixon Schwabl for “Community Bank Stories, Keystone Dairy”
  • Not-for-Profit PRism Award: The Martin Group for “Bivona Child Advocacy Center Video Raises Awareness and Funds”
  • Not-for-Profit Award of Excellence: Dixon Schwabl for “Pluta Cancer Center Emerald Ball Video”

Podcasts/Vodcasts/Webcasts

  • Corporate PRism Award: Manning & Napier for “Semi-Annual Outlook Webinar”
  • Not-for-Profit PRism Award: Rochester Institute of Technology for “Telling RIT's Stories at The Intersection of Technology, The Arts and Design”
  • Not-for-Profit Award of Excellence: University of Rochester for “The Interview Project”

Press Conferences

  • Corporate PRism Award: Dresden Public Relations for “Monro announces reimaging of stores”
  • Corporate Award of Excellence: Tipping Point Communications for “Wings n' Things - Chicken Wing Creators Open NYC Location”
  • Not-for-Profit PRism Award: University of Rochester Medical Center for “University of Rochester Medical Center Unveils Upstate New York’s First Mobile Stroke Unit”
  • Not-for-Profit Award of Excellence: St. John Fisher College for “Fisher, Funke Promote Pharmacy Profession”

Press Kits/Media Kits

  • Not-For-Profit PRism Award: University of Rochester for “Online Media Kit for Adam Frank and “Light of the Stars””

Publications

  • Corporate PRism Award: Manning & Napier for “Foundations”

Research/Evaluation

  • Corporate PRism Award: McDougall Communications for “Eye Opening Insights Spark Optometrists to Act”
  • Corporate Award of Excellence: Tipping Point Communications for “Dallas/Fort Worth Opportunity Research”
  • Not-for-Profit PRism Award: Excellus BlueCross BlueShield for “How a Survey Rescued Our Fragmented Internal Communications”
  • Not-for-Profit Award of Excellence: University of Rochester Medical Center for “Getting a Lay of the Land: Scanning the Communications Environment”

Smart Phone/Tablet Applications

  • Not-For-Profit PRism Award: McDougall Communications for “CORE Knowledge: The Ultimate Eye Science Game”

Social Media

  • Corporate PRism Award: Partners + Napier for “What’s It Like to Be the 15th Most Effective Agency in North America? We Asked a Bunch of 15-Year-Olds”
  • Not-for-Profit PRism Award: Dixon Schwabl for “RBC Heritage Social Media Campaign Drives Record Ticket Sales”
  • Not-for-Profit Award of Excellence: St. John Fisher College for “Fisher Engages with Playful Playlists”

Websites

  • Corporate PRism Award: Partners + Napier for “Partners + Napier Launches National “The Vote Needs U” Campaign Ahead of Historic Elections”
  • Not-For-Profit PRism Award: University of Rochester for “Futurity.org Redesign”

Word-of-Mouth

  • Not-For-Profit PRism Award: Tipping Point Communications for “Flomingos Word-of-Mouth Draws Buffalonians”
  • Not-For-Profit Award of Excellence: Dixon Schwabl for “The Great New York State Fair Influencer FAM Tour”

 

STUDENT PRism AWARDS

ELEMENTS

Digital and Social Media

  • Student PRism Award: Excellus BlueCross BlueShield for “Excellus BlueCross BlueShield Internship Video 2018”

News/Feature Writing

  • Student PRism Award: Rochester Institute of Technology for “RIT Student Spotlight series”

Research/Evaluation

  • Student PRism Award: St. John Fisher College for “Play With Purpose: 2018 Bateman Case Study Competition Research Analysis”
  • Student Award of Excellence: The College at Brockport Public Relations Club for “Brockport Public Relations Club: Journalism, Broadcasting, and Public Relations Survey”