PRSA Rochester Connect

PR Apprentice Program Helps Prepare Students for PR Careers

This fall, 16 students from four area colleges had the chance to experience the excitement and challenge of creating a public relations campaign, thanks to PRSA Rochester’s PR Apprentice Program. Now in its third iteration, PR Apprentice is a two-day boot camp-style competition, where teams ...

Read More

Experts Discuss Importance of Ethics in PR

Adhering to ethics can be easy when things are going well. But how do you stay true to your principles during more challenging times, when you’re dealing with a difficult client, a persistent media or having to share less-than-positive news? PRSA’s Member Code of Ethics is a great re...

Read More

Congratulations to Tipping Point Communications for winning a 2016 RABEF ETHIE award!

Our friends at Tipping Point Communications were recently honored by the Rochester Area Business Ethics Foundation (RABEF) with a 2016 ETHIE Award in the small business category. These awards acknowledge “businesses and organizations that do the right thing through strong ethical foundations, ...

Read More

Workshop Provides Tips to Energize and Edit Writing

On Oct. 21, PRSA Rochester hosted a half-day workshop in partnership with St. John Fisher focused on writing skills. The presenters included: Mary-jo Popovici, a recently retired professor of communications/public relations and former internship coordinator for the Visual and Performing Arts (V...

Read More

Volunteers Needed for PRSA’s 2017 Northeast District Conference

Opportunities to get involved, showcase your talent and widen your network PRSA's 2017 Northeast District Conference will be hosted by our neighboring Finger Lakes chapter. It's set for Friday, Apr. 28 at the Radisson in Corning, a relatively short drive from the Rochester area. If you want to wi...

Read More

5 Reasons to Explore the PRSA Group Member Program

Have you heard about PRSA’s Group Member Program? PRSA now offers a group membership for organizations with five or more interested applicants that carries many new benefits above and beyond individual memberships. Our PR team at Roberts Communications recently explored the group membership fi...

Read More

Celebrating Ethics Awareness Month

As PR practitioners, we spend a lot of time debating strategy, tactics, platforms and tools for measuring our success. So let’s take a few minutes to discuss ethics, a topic that should be central to every conversation on best PR practices. It’s a topic PRSA takes seriously, asking eac...

Read More

Member Spotlight: Emily Drzewiecki, McDougall Communications

Emily Drzewiecki is a counselor at McDougall Communications and is very involved in multiple PRSA Rochester committees. We sat down with her to discuss what she's gained from her involvement in PRSA, her upcoming panel presentation at the PRSA 2016 International Conference in Indianapolis, and her a...

Read More

Member Spotlight: Mike McDougall, APR, Fellow PRSA

For the past two decades, Mike McDougall has provided communications and public affairs counsel to some of the world’s most prominent multinational brands. His work has garnered international recognition, including 11 PRSA Silver Anvils and Awards of Excellence. In 2015, he was elected to the ...

Read More

Northeast District News Update

Bobbi Lonobile and Michelle Cometa The big news on the PRSA Northeast District front is that a date has been set for the next district conference, hosted by PRSA Boston: Monday, June 13, 2016 is the day. UMass is the place! Conference committee members are gearing up for what is expected to be an...

Read More