PRSA Rochester Connect

2018 Call for Volunteers

Interested in getting involved with PRSA Rochester? Our diversity and inclusion committee, PRism Awards committee, programming committee, young professionals committee, membership committee, and communications committee are looking for volunteers to help with a variety of initiatives. If you’r...

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Member Spotlight: Colleen Knopeck, Break The Ice Media

Colleen Knopeck’s gift for writing articles and short stories translates into her ability at Break The Ice Media to find the essential story in each client's industry, and develop targeted messages. Because clients are often so close to their technical side or information, they can have a hard...

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Member Spotlight: Nick Guadagnino

Nick Guadagnino is a counselor at McDougall Communications, where he supports clients with media relations, social media management, and strategic content development. He also volunteers with PRSA Rochester on the membership committee. We chatted with Nick to learn more about his decision to pursue ...

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Annual Business Meeting Recap

On Wednesday, November 8, members of PRSA Rochester gathered at City Grill in Rochester for the chapter’s annual business meeting. The business meeting is an annual occasion that brings members together with the organization’s board of directors to review the chapter’s activities a...

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PR Apprentice Program Helps Prepare Students for PR Careers

This fall, 16 students from four area colleges had the chance to experience the excitement and challenge of creating a public relations campaign, thanks to PRSA Rochester’s PR Apprentice Program. Now in its third iteration, PR Apprentice is a two-day boot camp-style competition, where teams ...

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Experts Discuss Importance of Ethics in PR

Adhering to ethics can be easy when things are going well. But how do you stay true to your principles during more challenging times, when you’re dealing with a difficult client, a persistent media or having to share less-than-positive news? PRSA’s Member Code of Ethics is a great re...

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Congratulations to Tipping Point Communications for winning a 2016 RABEF ETHIE award!

Our friends at Tipping Point Communications were recently honored by the Rochester Area Business Ethics Foundation (RABEF) with a 2016 ETHIE Award in the small business category. These awards acknowledge “businesses and organizations that do the right thing through strong ethical foundations, ...

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Workshop Provides Tips to Energize and Edit Writing

On Oct. 21, PRSA Rochester hosted a half-day workshop in partnership with St. John Fisher focused on writing skills. The presenters included: Mary-jo Popovici, a recently retired professor of communications/public relations and former internship coordinator for the Visual and Performing Arts (V...

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Volunteers Needed for PRSA’s 2017 Northeast District Conference

Opportunities to get involved, showcase your talent and widen your network PRSA's 2017 Northeast District Conference will be hosted by our neighboring Finger Lakes chapter. It's set for Friday, Apr. 28 at the Radisson in Corning, a relatively short drive from the Rochester area. If you want to wi...

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5 Reasons to Explore the PRSA Group Member Program

Have you heard about PRSA’s Group Member Program? PRSA now offers a group membership for organizations with five or more interested applicants that carries many new benefits above and beyond individual memberships. Our PR team at Roberts Communications recently explored the group membership fi...

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