PRism Awards

2021 PRism Awards Ceremony

With our community’s health and safety in mind, we’ll explore both onsite and virtual options for the 2021 PRSA Rochester Prism Awards ceremony. Our 31st annual event is expected to take place late June, early July and our planning team will update this as plans finalize.

Rochester’s PRism Awards, an Anvil Awards Program, recognize complete public relations programs and tactical elements incorporating sound insights and analysis, planning, execution and evaluation. They must meet the highest standards of performance in public relations to be considered for a PRism Award. 

All work must have been produced between January 1, 2020, and March 12, 2021. Click on the following links for category descriptions.

Program Category Descriptions

Element Category Descriptions

Student Award Category Descriptions

You may also nominate individuals for the Rising Star and Sharleen Bruse Awards. The final deadline for these nominations is Friday, April 9, 2021.



Entry deadline has been extended to April 2nd.

All entries can be submitted here:

This tutorial how-to on submitting awards through the online system can help as individuals prepare awards:!/OpenWater%20Tutorial.pdf?dl=0


Regular Entry Fees (Feb. 8 to March 19)

Member, Not-for-profit $40
Member, Corporate $50
Non-Member, Not-for-profit $60
Non-Member, Corporate $65

AFTER March 19 – submissions received from March 20-April 2

Member, Not-for-profit $60
Member, Corporate $70
Non-Member, Not-for-profit $80
Non-Member, Corporate $90

For questions, contact Michelle Cometa at [email protected] or [email protected]

Links for the special awards: Rising Star and Sharlee Bruse Awards can be found in the navigation bar to the left.

For tips and techniques on how to prepare a winning entry visit the program and/or element category pages, or log onto to search for examples of past PRSA Silver Anvil winners. 

Visit our Facebook page for the latest PRism news and updates.