St. John Fisher College’s PRSSA Tom Proietti Chapter received national recognition for their participation in PRSSA 2017 Bateman Case Study Competition for their campaign, fisher5signs. This campaign aimed to raise awareness of mental health on campus, and was executed from February 20 - 24....

The PRIMA Group at St. John Fisher College recently held a week-long series of events for Social Media Week, featuring great sessions and speakers like Leah Stacy, Craig Troskosky, APR and Andrew Knoblauch. PRSA Rochester Young PR Professionals chair Jessica DiLuglio and I had fun ...

There will be a lot of lasts this year—last semester, last class, last exam, last day. Make the most of the time you still have to better your chances for landing a job after graduation. Get your work published Write for the student newspaper or blog. It’s not that big of a time co...

Are you a PRSSA member in the Rochester area? If so, PRSA Rochester has a great scholarship opportunity to offer you. Charlie Smith, a former president of PRSA Rochester and winner of the Sharleen M. Bruse award passed away in November, 2007 after a courageous battle with cancer. In his honor, PR...

PRSA Rochester president Jim Mignano shares details on how he got his start in PR, what he does today, and how students can break into the field. See more about Jim in the PRSA Rochester Advisory Network! 

In a few weeks on May 6, 2016, PRSA Rochester will host its half-day workshop on media relations. It’s bound to be a fantastic learning experience, and especially so for local students and young professionals who don’t yet have experience dealing with media professionals. Getting a fee...

PRSA Rochester hosted a webinar viewing and group discussion today on “The Power of Brand Journalism: Sharing Your Story From The Ground Up.” Diane Gage Lofgren, APR, Fellow PRSA, senior vice president, marketing and communications, Sharp HealthCare, led the webinar. Brand journalism ...

You’ve been doing all the right things to land yourself a job after graduation, like taking leadership roles within student organizations, internships and networking. So don’t wait until the last minute to start your job search. Take these tips from a young professional who secured her...

Are you interested in working in social media at some point in your career? With new channels like Snapchat and Periscope popping up all the time, you can be sure that there will always be new things to learn and master. Below are five aspects of a social media practitioner’s job – so...

Six glorious weeks have passed and you’ve had the time to recover from the mad dash that comes with the end of every semester. You’re feeling recharged and can look forward to an entirely different schedule. At this point, you’re carving out your shiny new groove and strategizing...