St. John Fisher College’s PRSSA Chapter receives national recognition for PR campaign in first year of competition

St. John Fisher College’s PRSSA Tom Proietti Chapter received national recognition for their participation in PRSSA 2017 Bateman Case Study Competition for their campaign, fisher5signs. This campaign aimed to raise awareness of mental health on campus, and was executed from February 20 - 24.

Meghan Cleary, Alexandra Hristodoulou, Katey Padden, Jade Rood, and Olivia Rotondo were Fisher’s first PRSSA Bateman Team. They worked for months to research, plan, execute, and evaluate their own PR campaign, on behalf of the Bateman client, Campaign to Change Direction. The fisher5signs campaign involved print, interactive media, digital, and social components. The team exceeded their objective of increasing awareness among St. John Fisher College students regarding the five signs of mental illness and other mental health factors.

Fisher’s PRSSA Bateman Team was one of 15 teams to receive honorable mention out of 67 entries, in addition to the three finalists. Fisher’s PRSSA Bateman Team was the only liberal arts college among these top 18. Other schools honored include: Brigham Young University, Loyola University—New Orleans, University of Nevada—Reno, University of South Carolina, DePaul, and Kent State.

“As a professor, it’s very gratifying to see your students implement what they’ve been taught over the years, and to do it so well,” said Arien Rozelle, visiting assistant professor, department of media and communication, St. John Fisher College, and advisor of the SJFC Bateman Team. “To be recognized by the Bateman Competition in our first year is a huge accomplishment and speaks to the hard work and dedication of the team,” she said.

The fisher5signs campaign was designed to create a conversation about a topic that is often neglected. 540 posters were hung around campus representing the five signs of emotional suffering. The five signs that may mean someone could be struggling with mental distress are personality change, agitation, withdrawal, poor self-care, and hopelessness. The 540 posters represented the number of Fisher undergraduate students who could be struggling with mental health according to statistics from the National Alliance on Mental Illness (NAMI).The team consulted with an advisory panel of experts in the subject of public relations, including alumni Kevin Kane and Nadine Krimow-General, along with active PRSA Rochester members Melissa Greco Lopes and Jim Mignano.

The Bateman Case Study Competition is offered at St. John Fisher College for 1-credit, strictly to members of PRSSA, and open to only five students. It was developed by Professor Rozelle in 2016 to encourage participation in the national competition.

To read Fisher’s PRSSA Bateman Team’s Case Study go to For more information on fisher5signs go to

St. John Fisher College’s PRSSA Tom Proietti Chapter was developed to provide guidance, advice, and the skill-set that is needed to be successful within the ever-changing and evolving Public Relations industry. Connect with us on Facebook, Wordpress, or Twitter.

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