Early Bird Gets the Worm

In a few weeks on May 6, 2016, PRSA Rochester will host its half-day workshop on media relations. It’s bound to be a fantastic learning experience, and especially so for local students and young professionals who don’t yet have experience dealing with media professionals. Getting a feel for how reporters, editors and producers like to work with PR practitioners will be an invaluable skill for those entering the PR industry.

And good news – there’s a special student-only early bird rate! Register for the event with your college email address now to attend the workshop for just $10!

There are three sessions planned for the event, and it’s loaded with great speakers from Rochester PR and media:

Meet the Media – hear from local TV, radio and print media on how their news organizations are run and how they like to work with PR practitioners.


PR in a Larger Market – John O’Malley, public relations manager at Verizon in the Greater Philadelphia Area will share insights learned from his transition from Rochester to a larger market.

PR vs. Journalism – an entertaining discussion with media & PR professionals on how we can all work better together.

  •          Dresden Engle, director of Dresden Public Relations
  •          Sarah Blackwell, PR and marketing specialist at Break the Ice Media
  •          Megan Mack, Connections producer at WXXI
  •          Jane Milliman, editor-in-chief of 585 Publishing


The great sessions and speakers are only part of what makes this a great event for students to attend. There will also be a lot of time during registration and between sessions to network with others in attendance.

Register now to take advantage of the special early-bird rate for students!

Jim Mignano is a Senior Account Executive at Text100 and a College at Brockport alum. He is currently serving as PRSA Rochester’s President and also volunteers with the Young PR Professionals group. You can connect with him on LinkedIn or learn more about him in PRSA Rochester’s Advisory Network.

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