Jessica DiLuglio Finds Her Passion in PR

How did you decide to get into public relations?

I started college majoring in English, with the goal of being a teacher. After a few semesters, I realized that I wasn't passionate about it. I read an article in a magazine mentioning the PR field - I didn't even know exactly what it was at the time, but I knew that it combined writing, problem solving and a social media aspect - all of which I loved.

I changed my major the next day.

So you're a Communications major at Brockport. Do you like the program? Tell us about some of the classes you're taking this semester.

 I can't say enough good things about the program at Brockport. Public Relations is a concentration under the Journalism and Broadcasting major, and all J&B students are required to take a video shooting/editing class, writing classes and media law in addition to the courses required for their specific concentration.

Having these skills has made me a well-rounded student and I am glad to have them. The professors I have had in this department have all been so supportive and knowledgable, and will do anything they can to help you succeed. I wouldn't be where I am today without them, especially my public relations professor, Justin Walden.

The Brockport Communications department is like a big family!

What kinds of things do you do outside of classes to further your education and experience?

I'm currently secretary of Brockport Public Relations Club. We have gone through a huge club rebranding this year, and have really done a lot to solidify our presence both at Brockport and in the Rochester PR community. I am proud to be a part of it!

I regularly attend PRSA Rochester events as well, and have met a lot of great people through that. I also blog occasionally (Campaigns & Champagne) and read as much as possible about the field - whether it be a book or online articles.

Can you tell us a little bit about how you landed your internship at Dixon Schwabl?

I heard about the Advisory Network through the PRSA's YPRP group and wanted to check it out. Upon joining, I was able to access a list of professionals around Rochester that are open to talking to me about their experiences.

I have always been interested in the special events side of PR, and I found someone through the network that worked in this field. I contacted Hayley, a Dixon Schwabl employee, and she was friendly and helpful. She gave me great advice, and mentioned that DS had an internship program that I should apply for. I applied later that day, and am so happy that I did!

It was helpful to have a friendly face when I visited the agency, and now I get to work with Hayley everyday!

What's the internship like? What kinds of things are you working on right now?

I love my internship because I get to experience so many different aspects of the agency on a daily basis. I've gotten to work with the PR team, drafting press releases and media alerts, attending press conferences and interviews and doing research for them. I've gotten to work with the social media team, creating content, looking at analytics and creating reports. I've done a lot with the special events team, as well, attending client meetings and helping to get things together for events.

Every day brings something new, and the atmosphere is great. I love it! 

Where can people find and connect with you online?

 I'm very active on Twitter @jdiluglio and I've gotten back into a Pinterest kick lately. (Same username!) I always try to connect with people I meet on LinkedIn as well.

Click here to learn more about PRSA Rochester's Advisory Network, and click here to register.

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