Meet the 2020 Young PR Professionals Committee!

The Young PR Professionals Committee is an affinity group and part of the Rochester Chapter of Public Relations Society of America (PRSA). We foster collaboration with young and new professionals who have joined the communications career field, providing opportunities to develop valuable connections with seasoned professionals in the Rochester area. We also engage with local community colleges, universities and high schools to serve as speakers, resources and mentors. For more information or to get involved, you can contact the group at YPRP (at) prsarochester (dot) org.

Caroline Seaberg

Caroline puts her passion for storytelling and creative writing into practice as the communications coordinator at 13thirty Cancer Connect. She is responsible for managing social media and collaborating with other staff for event-specific media relations, quarterly newsletter, collateral materials, press releases, email campaigns and more. Caroline joined the team after graduating from St. John Fisher College last spring where she was also an active member of the Public Relations Student Society of America. She’s excited to continue building her network through her PRSA involvement as she enjoys meeting and learning from others in the field. Outside of work, Caroline volunteers at the Urban Choice Charter School and Lollypop Farm Humane Society. Contact Caroline at: [email protected].

Alyssa Whitley

While a student at St. John Fisher College, Alyssa was the Public Relations Student Society of America Chapter President and is excited to continue her involvement as a professional with PRSA Rochester. She is the public relations assistant at Dixon Schwabl Advertising, providing all manner of support for the public relations team. Alyssa is the co-chair of the PRSA Young Professionals committee with Sarah Warren and volunteers of the PRSA PRism Committee. Outside of work, she enjoys hiking with her yellow lab puppy, Honey. Contact Alyssa at: [email protected].

Colleen Onuffer

Colleen is a consultant at Break the Ice Media, focusing on marketing and public relations to drive awareness and encourage visitation for clients across the travel and tourism industry as well as wine and craft beverage. She fell in love with PRSA after attending the PRSA Travel & Tourism Conference, and quickly got involved with PRSA Rochester by joining the Membership Committee and organizing the first buddy program. Her passion for writing and storytelling began in elementary school which led her to pursue a bachelor’s degree in communications at SUNY Geneseo, a master’s degree in Integrated Marketing Communications at St. Bonaventure and eventually a career in PR. Outside of work, Colleen volunteers in community projects and loves visiting craft breweries across the state with her husband. Contact Colleen at: [email protected]

Alexander Dean

With passions for media relations, strategic writing, video production and social media management, Alex has been active in the Rochester PR community since his freshman year at The College at Brockport. In addition to volunteering on the PRSA Young Professionals and PRism Committees, Alex spends his free time working out, gaming, shooting action movies, or watching his Toronto Raptors or Buffalo Bills. Contact Alex at: [email protected]

Jennifer Gallo

Jen realized that a career path in public relations was for her while completing her bachelor’s degree at Niagara University. From her PR classes to internships, Jen loved everything about the field. Currently, Jen is the Membership, Marketing and Banquet Director at Brook-Lea Country Club. In her role, she’s responsible for communications with current members, recruiting new members, and planning and managing all member and non-member events. Jen joined the Rochester PRSA YP committee in 2017 after moving to Rochester and credits her involvement with meeting so many experienced local professionals. Contact Jen at: [email protected]

Josh Baer

A graduate of St. John Fisher College, Josh gained exposure to the PR field during his first professional job. He quickly learned that PR was a great opportunity to work with different sectors of the business and educate customers. Now, Josh is a Corporate Communications Specialist with ESL Federal Credit Union and supports the bank’s social media, media relations and corporate communications. He recently joined the YP committee and credits PRSA Rochester for expanding his professional network. Contact Josh at: [email protected]

Collin Henrie

While Collin works in marketing, he sees many overlaps with the public relations field. He’s been involved with PRSA Rochester since 2017 and finds it beneficial to stay on top of digital trends. In his role as Digital Marketing Coach at DAC, Collin coaches insurance agents for all their digital marketing needs, including SEO, social media, paid media, content creation and email marketing. Collin graduated from St. John Fisher College in 2015 with a bachelor’s degree in Media & Communication. In his free time, Collin enjoys trail running and exploring the Rochester food and drink scene. Contact Collin at: [email protected]

Sarah Warren

From a young age, Sarah always loved to read and write. This passion led her to pursue a bachelor’s degree in English and communications at SUNY Geneseo. She found the PR field during her studies and instantly knew it was the career for her. Sarah has been a part of the YP committee since 2018 and is currently the chair. She is a Corporate Communications Manager at Avangrid where she manages media relations and crisis communications for the company’s Western New York footprint. Contact Sarah at: [email protected]

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