Meet Kayla Holmes, the Newest Advisory Network Mentor

Kayla Holmes volunteers on the programming committee for PRSA Rochester. She's an account coordinator at Text100.

We talked with Kayla about her experience getting through both undergraduate and graduate programs and landing her first job out of college. If you want to talk with Kayla more, check out the PRSA Rochester Advisory Network!

After undergrad at Geneseo, you went to Syracuse for your Master’s degree. Can you tell us about that experience and what you gained by getting to the next level in your education?

While at Geneseo I realized I wanted to focus on PR and expand on the skills I was learning, so my advisor really encouraged me to apply to graduate programs. The S.I. Newhouse School of Public Communications at Syracuse University has such a stellar reputation, so when I was fortunate enough to be offered an assistantship there I knew I had to take advantage of the opportunity.

It was definitely the right decision for me – I learned so much from my esteemed professors and incredible classmates, and I really honed my PR skills. I learned more about the theories behind the tactical day-to-day PR activities we do, and I got hands-on experience working with local clients in the area. 

You were quite experienced with internships before you graduated. Which ones were your favorites, and what made them so great?

I had nine internships while at Geneseo and Syracuse, and I learned something different from each one. I think it’s really important to intern at a variety of places so you can discover what you like and, more importantly, what you don’t like. My favorite internship was definitely my one with Text! I started as an intern in June 2014 and was lucky enough to be hired full-time as an account coordinator in September 2014.

The internship program at Text is unlike any other program I was a part of. The interns are treated like full members of the team and are involved with social media, writing, and media relations. I would strongly encourage everyone to apply for an internship at Text!

How has Text100 been as your first job after finishing school?

Working at Text100 is better than I could have ever imagined. I always wondered what my first real job would be like and how I would adjust to the “real world.” Luckily, Text has made the transition pretty easy! I truly look forward to going into work every morning. Our company culture is one of many things that sets us apart – we really do work hard and play hard! :)

How has PRSA Rochester helped you in these early stages of your career?

PRSA Rochester has helped me connect with other PR professionals in Rochester. I volunteer for the programming committee, which has helped me to not only improve my event planning skills but also meet and interact with all of the PR pros in this area. It’s wonderful to see how tightly knit the PR community is in Rochester – it’s a great place to work in this industry!

You’re the newest mentor in the PRSA Rochester Advisory Network. What do you hope to get out of that experience?

I had the opportunity to speak with so many different communication pros while at Geneseo and Syracuse. I had SO many questions, and every professional I spoke with was always kind and more than happy to help me. I hope to be able to help students and give back the same way others did for me.

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