Top Tips to #ROC the PRisms

The annual PRSA PRism Awards took place on Thursday evening (June 18th) and showcased the best work of the year in our Rochester PR community. Over 200 agency, non-profit, and corporate public relations pros were there – to celebrate, network, and have a good time.

While PRSA hosts many events throughout the year, the PRism Awards is the largest and most well attended of them all. As a student, here are a few ways to make the most of your PRism experience:

Show Up

Do I have to repeat it? There were over 200 PR professionals in attendance this year! Every agency, corporate, and non-profit organization with work to show, showed up. The awards ceremony starts with an hour and a half of networking before the awards are given – giving you plenty of opportunity to make meaningful connections that could lead to an internship or even a job.

Tweet: Check out the "Top Tips to #ROC the PRisms," by @SarahEBlackwell: via @PRSARochester #PR


The PRism Committee works year-long to make this event possible, and hopefully things are running smoothly when the big night arrives. But as any event planner knows, the organizers could always use an extra hand. Offer to help out when you arrive – with registration or selling raffle tickets. The committee will be grateful you offered and you can introduce yourself and get to know the members as you volunteer alongside them.


During the ceremony, Twitter is actively buzzing with conversation and contests hosted during the show. Join the conversation using the event hashtag - #ROCPRism – and congratulate winners, join in on the contests, and use this as an opportunity to share your thoughts with other active “tweeters.” Tweeting and retweeting during the ceremony is just another way to keep you in the conversation and get you noticed (and maybe even followed) by the pros in the room.

Talk to the Winners

Almost 200 award submissions were received this year, competing in Program and Element award categories. The winners were considered to be the best of the best – some of the most creative and out-of-the-box campaigns of the year. Take note of the winners during the award ceremony, and make a point to seek out the companies that produced the most interesting work. Congratulate the winners and ask questions about the campaign they produced. I guarentee they will love talking about their award-winning projects – and you might pick up some useful PR tips along the way.

Sarah Blackwell

Sarah Blackwell is a PR & Marketing Specialist at Break the Ice Media and a College at Brockport Alum. She actively volunteers with PRSA Rochester on the PRism Committee, and as Chair of the Young PR Professionals Group. You can connect with her on LinkedIn or lear more about her in PRSA Rochester’s Advisory Network.

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