The impact from the COVID-19 pandemic has forced us all to be adaptable as we’ve changed the way we live, work and attend school. For students, the virtual learning environment has limited the opportunity for hands-on experience, networking and professional internships. Additionally, recent gr...

At this point in your professional career, you’ve most likely been constantly reminded of the importance of networking by professors, guest speakers and even your parents. On the surface, networking is simple - go to a mixer, shake a few hands, exchange business cards, and you’re on your...

The Young PR Professionals Committee is an affinity group and part of the Rochester Chapter of Public Relations Society of America (PRSA). We foster collaboration with young and new professionals who have joined the communications career field, providing opportunities to develop valuable connections...

St. John Fisher College’s PRSSA Tom Proietti Chapter received national recognition for their participation in PRSSA 2017 Bateman Case Study Competition for their campaign, fisher5signs. This campaign aimed to raise awareness of mental health on campus, and was executed from February 20 - 24....

The PRIMA Group at St. John Fisher College recently held a week-long series of events for Social Media Week, featuring great sessions and speakers like Leah Stacy, Craig Troskosky, APR and Andrew Knoblauch. PRSA Rochester Young PR Professionals chair Jessica DiLuglio and I had fun ...

There will be a lot of lasts this year—last semester, last class, last exam, last day. Make the most of the time you still have to better your chances for landing a job after graduation. Get your work published Write for the student newspaper or blog. It’s not that big of a time co...

Are you a PRSSA member in the Rochester area? If so, PRSA Rochester has a great scholarship opportunity to offer you. Charlie Smith, a former president of PRSA Rochester and winner of the Sharleen M. Bruse award passed away in November, 2007 after a courageous battle with cancer. In his honor, PR...

PRSA Rochester president Jim Mignano shares details on how he got his start in PR, what he does today, and how students can break into the field. See more about Jim in the PRSA Rochester Advisory Network! 

In a few weeks on May 6, 2016, PRSA Rochester will host its half-day workshop on media relations. It’s bound to be a fantastic learning experience, and especially so for local students and young professionals who don’t yet have experience dealing with media professionals. Getting a fee...

PRSA Rochester hosted a webinar viewing and group discussion today on “The Power of Brand Journalism: Sharing Your Story From The Ground Up.” Diane Gage Lofgren, APR, Fellow PRSA, senior vice president, marketing and communications, Sharp HealthCare, led the webinar. Brand journalism ...