Blog

Brand Journalism an Opportunity for Young Professionals

PRSA Rochester hosted a webinar viewing and group discussion today on “The Power of Brand Journalism: Sharing Your Story From The Ground Up.” Diane Gage Lofgren, APR, Fellow PRSA, senior vice president, marketing and communications, Sharp HealthCare, led the webinar. Brand journalism ...

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Four tips to kick start your job search

You’ve been doing all the right things to land yourself a job after graduation, like taking leadership roles within student organizations, internships and networking. So don’t wait until the last minute to start your job search. Take these tips from a young professional who secured her...

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Five Parts of the Social Media Pro’s Job

Are you interested in working in social media at some point in your career? With new channels like Snapchat and Periscope popping up all the time, you can be sure that there will always be new things to learn and master. Below are five aspects of a social media practitioner’s job – so...

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College students, welcome back!

Six glorious weeks have passed and you’ve had the time to recover from the mad dash that comes with the end of every semester. You’re feeling recharged and can look forward to an entirely different schedule. At this point, you’re carving out your shiny new groove and strategizing...

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5 Ways Students Can Get Ahead Over Winter Break

'Twas the week before Christmas, and college students just finished their final exams and left campus for a well-deserved vacation. While it's important to relax after a busy, stressful semester, it's also important to not take your foot off the gas pedal for too long. Breaks are a great opportun...

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Why Agency Tours Are My Jam

Before I begin...full disclosure: I’m nosey. I need to know EVERYTHING. If I were a cat, curiosity would have taken all nine of my lives. Google is my best friend and I’m constantly researching and asking questions. Luckily for me, this has come in handy as I build my career in public ...

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Learning and Networking at the PRSSA National Conference

As members of the vibrant Rochester PR community, we are fortunate to have the ability to attend regular professional development workshops and networking events hosted by PRSA Rochester. But occasionally traveling farther for a national conference can be an incredible experience. Olivia Rotondo&...

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Interviewing: The Other Side of the Table

  ** This blog post was written by Camille Zess, New Media and PR Specialist at Break the Ice Media, and originally published on cubed: a BTI blog. We love to have our interns share their own experience and what they’ve learned from working with us, but as we begin looki...

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Chase Ferren Reflects on 2015 PR Apprentice Program

I went into the PR Apprentice competition with zero experience in public relations; my college career has been mainly focused on rhetoric and media studies. I’ve never taken a PR class and my college is void of any PR clubs or organizations. I wasn’t sure what I could offer Ibero-Ameri...

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Plot Twist: Young Professionals can be Mentors, Too!

As a young professional, you’ve likely heard all about how helpful a mentor can be for your career. Seasoned professionals can provide advice for navigating the job search, give you an inside look into what their job is really like and help you develop crucial skills. But what might not be a...

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