The PRep

Public Relations students have a seemingly endless to-do list that begins with excelling in classes and ends with leading student PR organizations, networking with local professionals and landing a few internships before graduation.

If that sounds daunting, don’t worry: The PRep will help you burst into the professional world of PR by introducing and connecting you to some of the local leaders of the field, providing sound advice and sharing success stories of how others have accomplished their goals.

Just do us a quick favor:

  • Join our community by signing up here.
  • Spread the word! Tell your friends about The PRep.
  • Have a story idea or want to help out? Email us.


St. John Fisher College’s PRSSA Chapter receives national recognition for PR campaign in first year of competition

St. John Fisher College’s PRSSA Tom Proietti Chapter received national recognition for their participation in PRSSA 2017 Bateman Case Study Competition for their campaign, fisher5signs. This campaign aimed to raise awareness of mental health on campus, and was executed from February 20 - 24....

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Why choose a job in social media?

The PRIMA Group at St. John Fisher College recently held a week-long series of events for Social Media Week, featuring great sessions and speakers like Leah Stacy, Craig Troskosky, APR and Andrew Knoblauch. PRSA Rochester Young PR Professionals chair Jessica DiLuglio and I had fun ...

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Countdown to graduation: Your senior year checklist

There will be a lot of lasts this year—last semester, last class, last exam, last day. Make the most of the time you still have to better your chances for landing a job after graduation. Get your work published Write for the student newspaper or blog. It’s not that big of a time co...

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Tips for Optimizing Your Spring Internship

By Emily Drzewiecki Whether this is your first or last spring internship, get ready to gain at least three months of real resume-boosting industry experience! Especially when considering a career in communications, internships are the perfect way to understand what you like (and don’t like)...

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Scholarship Opportunity for PRSSA Members

Are you a PRSSA member in the Rochester area? If so, PRSA Rochester has a great scholarship opportunity to offer you. Charlie Smith, a former president of PRSA Rochester and winner of the Sharleen M. Bruse award passed away in November, 2007 after a courageous battle with cancer. In his honor, PR...

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Video Q&A with PRSA Rochester president Jim Mignano

PRSA Rochester president Jim Mignano shares details on how he got his start in PR, what he does today, and how students can break into the field. See more about Jim in the PRSA Rochester Advisory Network! 

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Top Takeaways from Media Relations Summit

One of the aspects that I can appreciate about Rochester is the media community. As a public relations professional, I’ve learned that building and cultivating relationships with media professionals will make my job easier. It’s helpful to understand how to make the most out of said re...

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Early Bird Gets the Worm

In a few weeks on May 6, 2016, PRSA Rochester will host its half-day workshop on media relations. It’s bound to be a fantastic learning experience, and especially so for local students and young professionals who don’t yet have experience dealing with media professionals. Getting a fee...

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Brand Journalism an Opportunity for Young Professionals

PRSA Rochester hosted a webinar viewing and group discussion today on “The Power of Brand Journalism: Sharing Your Story From The Ground Up.” Diane Gage Lofgren, APR, Fellow PRSA, senior vice president, marketing and communications, Sharp HealthCare, led the webinar. Brand journalism ...

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Four tips to kick start your job search

You’ve been doing all the right things to land yourself a job after graduation, like taking leadership roles within student organizations, internships and networking. So don’t wait until the last minute to start your job search. Take these tips from a young professional who secured her...

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