Meeting/Event Information


September 29, 2017

Transparency & Ethics for Strategic Communications Workshop
September 29, 2017
7:45 AM - 10:30 AM
St. John Fisher College - Nursing 100
3690 East Avenue
Rochester, NY 14618
Celebrate PRSA's Ethics month with us!

$25.00 Member Ticket

$40.00 Guest Ticket

$10.00 Student Ticket

As the public relations profession evolves, it is increasingly important for professionals to be trained in and practice ethical communications. As PRSA celebrates Ethics throughout the month of September, we will close the month with a workshop on Transparency & Ethics for Strategic Communications featuring two prominent, experienced speakers. Michael Meath and Dr. Andrea Hickerson will each bring a unique perspective on transparency in communications and provide practical advice for ensuring your organization serves its audiences ethically – even when that’s easier said than done.

Doors will open at 7:45 a.m. and the first speaker will begin at 8:15 a.m. 

Sessions include:

Journalists Are People, Too: How Understanding News Values Can Inform Crisis Communication with Andrea Hickerson, PhD

Few professions are as easy to criticize as journalism. We can critique what journalists don’t cover and tear apart what they do. In this presentation, you’ll learn what values journalists prioritize when writing news stories, with an emphasis on how they use social media in times of crisis. A central tension between PR practitioners and journalists often arises when journalists try to report on a crisis quickly and transparently and when PR practitioners try to manage the message and journalists. In this session we will use case studies to formulate ethical, mutually beneficial frameworks for working with journalists before a crisis occurs.  

Andrea Hickerson, PhD, is the Director of the School of Communication at RIT and an Associate Professor of Journalism. She joined the RIT faculty in 2009, when RIT began its Journalism degree. She teaches undergraduate and graduate courses including, Crafting the Message, Communication Law, and Reporting & Writing.

She is the recipient of two grants related to journalism innovation from the John S. and James L. Knight Foundation. In 2017 she was awarded a National Innovation Corps grant from the National Science Foundation related to entrepreneurship in publishing. In addition to her grant work on journalism innovation and education, Dr. Hickerson conducts research on journalism routines and political communication, specifically as they relate to immigrant and transnational communities. She also regularly contributes content to local media in Rochester, New York.

Dr. Hickerson has a B.A. in Journalism and International Relations from Syracuse University; a M.A. in Journalism and an M.A. in Middle Eastern Studies from the University of Texas at Austin; and Ph.D. in Communication from the University of Washington.

Pushing The Envelope: How Transparent Should We Be? with Michael Meath

When organizations are facing sensitive or crisis situations, how transparent must they be? This session will explore the tension of business ethics and crisis communications, with several real-life examples. 

Over the last thirty-five years, Michael Meath has helped hundreds of organizations navigate sensitive and confidential business issues. CEOs, boards of directors and legal counsel from the healthcare, energy, education, financial services, and defense industries have looked to Meath for his strategic insight on risk management, ethics, and crisis communications. He is the founder and president of Fallingbrook Associates, LLC, and in 2014 sold two businesses – one based in Washington, DC, and a second company based in Upstate New York. Prior to starting his own company, he served as a healthcare facilities manager, corporate health and safety director, registered lobbyist, and vice president of business development for a leading Northeast energy company.

After serving as an adjunct professor at the Newhouse School of Public Communications at Syracuse University and McMaster University in Ontario for the past ten years, Meath recently joined the Newhouse faculty full time as a visiting professor in ethics and management. He serves as guest lecturer in several programs on campus, including the Hubert Humphrey Fellowship Program at the Maxwell School (sponsored by the U.S. State Department), and SU’s Institute for Veterans and Military Families.

He holds a master’s degree in communications management from Syracuse University and a bachelor’s degree in business management & economics from the State University of New York. He is an FAA certified private pilot.

If you're on social during the event, use #PRSAroc!

The event will take place in Nursing 100 at St. John Fisher College. Please see the campus map here, and note the location of parking lot F and building 8.

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