Meeting/Event Information


March 12, 2015

Navigating The Media Landscape: A Screening and Q&A Discussion of Miss Representation
March 12, 2015
6:00 PM - 9:00 PM
The Little Theatre
240 East Avenue
Rochester, NY 14604
Venue website
Presented by PRSA Rochester, Rochester Media Association, Rochester Women's Network, Women's Council and Dress for Success

$7.00 PRSA Member Ticket

$10.00 Guest Ticket

$7.00 RMA Member Ticket

$7.00 Women's Council Member Ticket

$7.00 Rochester Women's Network Member Ticket

**Registration for this event has been closed out.


Join PRSA Rochester, the Rochester Media Association, Rochester Women’s Network, Women’s Council, an Affiliate of the RBA ("Women's Council") and Dress for Success in an engaging screening of the critically-acclaimed independent Sundance film, Miss Representation, on Thursday, March 12 at The Little Theatre.

Written and directed by Jennifer Siebel Newsom, Miss Representation exposes how mainstream media contribute to the under-representation of women in positions of power and influence in America. The film challenges the media's limited and often disparaging portrayals of women and girls, which make it difficult for women to achieve leadership positions and for the average woman to feel powerful. This highly-anticipated local event is also being held in honor of Women’s History Month in March, and in recognition of the need for continuing conversations to inspire and engage women to take on influential roles in their community.

Note: This event is intended for all genders and audiences, to join us in this important industry dialogue.

After the screening, attendees are invited to join a panel discussion in the theater with local women business leaders, including:

  • Maureen McGuire, WROC News 8 Anchor

Maureen McGuire is the co-anchor of News 8 at 5, 6 and 11 on WROC-TV Channel 8. A native of Rochester, she returned to her hometown in 1997 after reporting and anchoring in television markets in the Midwest. She is a graduate of Manhattanville College and studied journalism at the University of Missour9-Columnbia. Over the years, Maureen has championed reporting on vulternable children, aging baby boomers, the arts, alzheimer's disease, and breast cancer. She recently launched a series called "Extraordinary People." It's about Western New Yorkers whose stories surprise, educate, and inspire.

Maureen lives in Rochester, but loves Galway, Ireland and Pris, France - and would split time between all three cities if she could. She is a mean piano player and the proud parent of a black lab named PJ and a white cat named Lucy. 

  • Barbara Pierce, APR, president, Tipping Point Communications

Barbara Pierce established Tipping Point’s Public Relations specialty after serving in multiple communication leadership roles at Eastman Kodak Company, including director of worldwide strategic communications, public relations director for worldwide brand marketing and communications, and associate director of corporate media relations.

In addition to managing and implementing global, national and regional campaigns for Kodak, Barbara has spent 15 years on the agency side of the business, working with organizations and institutions including Bausch & Lomb, DuPont Merck, Frontier Communications, Rochester General Heath System, Greater Rochester Health Foundation, Arc of Monroe County, BlueCross BlueShield of Greater Rochester, and Constellation Brands.

Barbara has received numerous awards and accolades tied to her communications work, including the coveted Public Relations Society of America Silver Anvil Award, PRSA Bronze Anvil, Rochester PRSA Sharleen Bruse Award for lifetime achievement, numerous PRSA chapter PRism Awards, and American Marketing Association chapter ADDY Awards. She earned her bachelor’s degree from the University of Rochester and her Accreditation in Public Relations (APR) from PRSA.

  • Juanita Washington, Editor-in-Chief, BreakThru Magazine

Juanita Washington is the Editor-in-Chief of BreakThru Magazine. She launched the local quarterly publication in September 2011. She develops the concept, and story ideas for each issue. She also oversees everything from development to publishing and distribution.

Juanita is also an award winning television news producer at a local television station and has been in the journalism industry for more than 15 years. She created the magazine after seeing the need to showcase more positive images of women of color. She is also a wife and a mother of five young boys.




  • Sandy Waters, Morning Show Co-Host, Entercom

Sandy Waters was born and raised in Rochester, NY. She graduated from SUNY Brockport with a Bachelor degree in Broadcasting and a minor in Political Science. Upon graduation she was hired full time at 98PXY, in a utility role with the responsibilities including Marketing, Promotions, On Air, Production and Sales. In 1999 Sandy landed her current position as co-host of Spezzano & Sandy on 98PXY until September 2014 when the show was moved to 98.9 The Buzz.

During her 16+ years in radio she has been involved in several non for profit organizations. She sat on the board of UNYFEAT (now known as Autism Up), worked closely with Alternatives for Battered Women, Safe Journey and the Zonta Club of Rochester.

In 2010 Sandy received the honor of being voted "Best Radio Personality (Female)" in City Newspaper's "Best of Rochester" awards.


Event Schedule:

  • 6:00-6:30 p.m.: Networking and registration in The Little’s main lobby  and cafe.
  • 6:45 p.m.: Miss Representation film begins promptly [Held in Theater #5]
  • 8:15-8:50 p.m.: Local panel discussion immediately following film. *Theater must be cleared by 9 p.m.


Ticket Sale Details:

  • $7 for all PRSA members, Rochester Media Association members, Rochester Women’s Network members, and Women’s Council members
  • $10 for all other attendees
  • Instructions: For all non-PRSA members, please select the "Guest" option on the initial registration link, and then proceed to enter your information and choose your ticket category - RMA member, RWN member, WC member, or "guest," if you are not a member of any of these organizations.
  • Tickets will be sold ONLINE ONLY (all major credit cards accepted): on a first-come, first-serve basis. Tickets will NOT be sold at the door: please register online in advance, and we will check your name off at registration. *Attendees are not required to bring a copy of their registration page on-site, but please do remember to sign-up online in advance.


Event Contacts:

For any additional questions, please contact:


Please RSVP by March 10, 2015 at 5 p.m.

A trailer for Miss Representation can be accessed at:

We look forward to seeing you on March 12!


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April 29, 2021

APR Month Special Event: Advancing your Career with Accreditation

April 29, 2021
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April is National APR Month, making it the perfect time to learn more about getting Accredited in Public Relations (APR)!