PRSA Rochester Connect Newsletter

March 2019  

President's Message


Welcome! Thank you for taking a few minutes to catch up on the latest with PRSA Rochester.  

As the new president of the organization, I’m grateful for the work and involvement of you and your peers. You’re volunteering and participating in a lot of our programming, networking and professional development opportunities.

Your involvement helps us continue to provide top-notch opportunities for Rochester PR pros.

We’re well into our planning for 2019. Here are some ways to get involved:  

We’d also appreciate your help as we continue to support and plan for these types of opportunities. PRSA Rochester is currently recruiting volunteers. Specific opportunities are listed in this newsletter.

I can’t help but tout the benefits of volunteering for PRSA. I first volunteered for the organization about 10 years ago by joining the committee charged with planning the annual PRism Awards. I later co-chaired the group.

Along the way, I’ve learned a lot, made a lot of good friends and expanded my professional network.

Please consider joining our team of volunteers. If you have questions about volunteering or anything else, please email me at [email protected].

Take care,

Joy Auch, PRSA Rochester President

Corporate Communications Manager, Excellus BlueCross BlueShield

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2019 Board

The 2019 Board of Directors has been finalized. Congratulations to all new and returning board members! We look forward to great year together. 

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PRSA Membership

PRSA National vs PRSA Rochester
Have you ever wondered what the difference is between a PRSA national membership and a chapter membership? Perhaps you didn’t even know there was a difference. But, it’s true – you can join PRSA National without joining the Rochester chapter, but you can’t join the Rochester chapter without being a national member. Joining the chapter costs an additional $50 – which quickly pays for itself when you calculate the discounts on our Coffee and Conversations series, workshops, and PRism entries. Plus, we host two seasonal mixers that are complimentary for members. Adding a chapter membership to your PRSA network also enables you to become part of a tight-knit group of communications professionals in Rochester.

If you are currently a national member and would like to join the Rochester chapter, please contact Kristin Tutino, PRSA Membership Chair at [email protected]

Breaking Down the Benefits

The national membership and the chapter membership each offer a great suite of benefits, and we’ve broken them down for you.

With your PRSA National Membership you’ll be able to:

  • Navigate ethics principles and applications with online resources.
  • Increase your influence in the industry by contributing to professional issues.
  • Stay on top of emerging public relations trends and industry news.
  • Find answers to your most pressing public relations questions.
  • Meet others, engage with experts and receive professional support.
  • Benefit from members-only offers, including discounts on Professional Development seminars, conferences and events.
  • Have opportunities to participate in leadership and awards programs.

With your Rochester Chapter Membership, you’ll have access to:

  • A group of more than 150 local communications and public relations professionals, who like you are devoted to their work.
  • Our Coffee and Conversations series, workshops, and networking events at a discounted rate.
  • Reduced PRism Award entry fees and ticket prices.
  • Our APR library of reference books required by APR on the short-list of study materials for those earning their accreditation of public relations.
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We have many great committees that help run PRSA Rochester. If you're interested in getting more involved with our chapter, these committees are always looking for more volunteers! 

Did you know: you can participate on a PRSA committee, even if you're not a member? 

  • Programming: Responsible for organzing the chapter's workshops and educational sessions. Email Michelle Kraft if you'd like to help out.
  • PRisms: In charge of planning the annual PRism awards program and ceremony. Email Elaina Mancuso if you're interested.
  • Diversity: Raises awareness of the importance of diversity and inclusion within the public relations profession and on finding ways to increase diversity among PR practitioners. Plans the annual PR Apprentice Program. Email Nadine General or Melissa Greco Lopes to get involved. 
  • APR: Provides mentorship and guidance to those seeking to get their APR or take the next steps in their careers and long-term professional development. Email Jamie Frumusa to join the committee.
  • YP/PRSSA: Engages with local PRSSA chapters and young professionals through special events and educational sessions. Email Rachel Laber Pulvino if you'd like to help out. 
  • Membership: Works to grow and retain our chapter's membership through direct outreach, email campaigns, and special events.
  • Communications: Creates and publishes content on the chapter's social media, website, and emails. Email Colleen Onuffer if you'd like to join. 
  • Assembly/District: Join one of the conference committees - marketing, programming, sponsorships, or logistics - to help plan the 2019 PRSA Northeast District Conference on June 7 in Providence, R.I. Email Bobbi Lonobile if you're interested. 
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