PRSA Rochester Connect Newsletter

December 2017  

President's Message


As 2017 winds down, I wanted to thank our members for another fantastic year. Our local chapter is vibrant and successful due to YOU…the legions of volunteers and engaged members.

This was a year of growth for our chapter. Our programming has evolved to better support the various career stages and professional interests for our members. Half-day workshops, our new “coffee and conversations” series, networking mixers, and the PR Apprentice program each offer something for everyone – ranging from PRSSA students to seasoned APRs.

In addition to our programming, our chapter has developed a new membership campaign focused on growing and diversifying our membership. Membership has been a priority focus for our chapter this year starting with our research and focus groups helping us to understand what matters most to our members. The membership committee has a strong strategic plan in place to increase recruitment and retention. We are launching the campaign at Wednesday night’s holiday mixer. It is imperative that we continue to work to add and welcome new perspectives. We all benefit.

Another new area we are committed to expanding is awareness and recognition of the APR designation. We have a large group of APRs in our chapter and there is a new plan in place to drive more engagement among this group, as well as provide convenient outreach to any communications professionals interested in exploring how an APR can benefit them in their career.

Finally, I’m pleased to share some good news on our overall financial health. Our chapter has diversified our income streams on two fronts – a growing PRism Awards program, as well as expanded programs featuring the two half-day workshops. Our chapter is very healthy financially and this position is enabling us to reinvest in membership through our outreach programs, incentives, and eventually our website in 2018. We’ve already begun the evaluation process and are exploring how we can improve the virtual membership experience for PRSA Rochester members.

On behalf of the board, we wanted to let you know that we appreciate the countless hours many of you have invested in our chapter. It’s important that we maintain strong connections with each other and appreciate your service and feedback. Please feel free to reach out if you’d like to chat about any of these areas in further detail. Our successes are shared and should be celebrated! I look forward to seeing many of you on Wednesday night at our holiday mixer at Nox. 

Gregg Dinino  

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Annual Business Meeting Recap

On Wednesday, November 8, members of PRSA Rochester gathered at City Grill in Rochester for the chapter’s annual business meeting. The business meeting is an annual occasion that brings members together with the organization’s board of directors to review the chapter’s activities and programs from the previous year, along with an update on the chapter’s financials, membership initiatives and more. This year we had the special privilege of being joined by PRSA National Board of Directors Chair Jane Dvorak, president, JKD & Company, Inc. Read a full recap of the event.

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Member Spotlight: Nick Guadagnino

Nick Guadagnino is a counselor at McDougall Communications, where he supports clients with media relations, social media management, and strategic content development. He also volunteers with PRSA Rochester on the membership committee. We chatted with Nick to learn more about his decision to pursue a career in PR, his advice for young professionals, and what PR lessons he learned in his former retail job at Men’s Warehouse. Read the full Q&A with Nick.

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Save the Date – 2018 Northeast District Conference in Buffalo, NY on June 1

The Buffalo/Niagara PRSA Chapter will host the 2018 PRxNE District ConferenceCommunication Convergence: The Integrated Communicator, on June 1, in Buffalo, NY. 

Marketing, social media, public relations, advertising – you do it all. Your role as a communicator is constantly evolving, the mediums we use to tell our stories are changing faster and the lines between these functions are even less clear. All while you’re expected to do so much more with much less. Join us for this one-day conference and we’ll tackle emerging content marketing trends, share valuable insights for strategic planning, help you master the art of storytelling and give you all the tools you need to be successful in whatever communication role your job takes the next day. 

Coming Soon: Call for Speakers!
If you are interested in being a speaker/presenter, or if you know someone who may be interested, a call for speakers will be announced in January 2018 for a wide range of topics such as the following.
- Internal communications
- PR writing
- Calculating ROI on communications
- Making videos work
- Crisis communications
- Understanding financials
- Website writing
- AP style updates
- Fake news and brand credibility 

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Member Resources

What can PRSA membership do for your career?
If you’re a communications professional, joining PRSA has many benefits. Membership includes education for professional development, networking opportunities, local job listings, and leadership opportunities for special interest committees. Join the world's leading advocate for public relations and communications professionals. For more information on PRSA membership, click here.

Interested in posting career or internship opportunities for your organization? Our classified ad posting system provides you with a simple, targeted means to reach the candidates you're seeking in the communications community. For more information, email or visit

Have news to share or know someone we should feature in our member spotlight? Email

Want to get more involved or learn more about chapter initiatives? Visit:

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PRSA Rochester Connect


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