Below are recent and upcoming events, but first:

If you’d like to participate more often and help lead our chapter, now’s a great time to join a committee. No PRSA membership required. See our list of committees here, or talk to us about interests you → [email protected]. 

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Programs and Events

Feb. 25: PRSA Rochester At Game Night Roc

We’re teaming up with Game Night Rochester at Radio Social on Wednesday, February 25 at 7 p.m. for casual networking over board games and light refreshments. Secure your spot now: https://prsarochester.starchapter.com/meetinginfo.php?id=259&ts=1768588521 

Event Recaps 

AI & PR: Future Proofing Your Career 

Anthony D’Angelo, APR, Fellow PRSA, chair of the public relations department at Syracuse University’s S.I. Newhouse School of Public Communications, joined us on January 14 for a virtual presentation and Q&A about how AI is impacting our industry. 

He demonstrated how AI has posed new ethical concerns in trustworthiness and transparency, how the PR industry is adopting the technology to accelerate past rote tasks onto more strategic thinking, and shared tips for different platforms and uses.

PRSA Rochester Holiday Party

The chapter celebrated each other and a year of great work at Flight Wine Bar in early December. We even got our 2025 chapter president, Wendy Boyce, and seven past presidents together for a photo.

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2026 Board of Directors Slate

Congratulations to our new and continuing chapter board members for 2026, and thanks to all who voted. If you missed the announcement, meet our current board here: https://prsarochester.org/board

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Membership

Anyone who joins PRSA in February can receive a free chapter membership when they use promo code NETWORK26. (Excludes Associate and Retired memberships. Limited to the first 100 members). Become a member here: https://prsarochester.org/join

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Awards

PRism and Anvil award applications are open now. 

PRSA Rochester PRism Awards: https://prsarochester.starchapter.com/PRism_Awards 

PRSA National Anvil Awards: https://www.prsa.org/conferences-and-awards/awards/anvil-awards 

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PRSA Members in the News

Our chapter’s Kevin P. Kane, MS, APR, Fellow PRSA, recently wrote an article for the national PRSA site about the amount of experience needed to be successful in applying for the APR credential: https://www.prsa.org/professional-development/accreditation-in-public-relations-(apr)/is--five-years-minimum-public-relations-experience--an-apr-requirement

Interested in applying for your APR? Get in touch with APR committee chair Iva Petrosino to start your next step in PR excellence: [email protected] 

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What can PR leaders learn from a tour that became a global cultural moment? In a new LinkedIn Article, Iva Petrosino, APR, explores the leadership choices behind Taylor Swift’s Eras Tour and Disney+ docuseries The End of an Era — and why those choices matter for communicators. Using five lessons drawn from the docuseries, Petrosino connects Swift’s approach to people, brand experience and storytelling to the day-to-day realities PR pros face: leading teams through high-stakes work, delivering consistency across channels and building relationships that last beyond a single campaign. From recognition that reinforces culture to ethics that protect reputation, the article offers takeaways communicators can apply in any industry — even if you never scored tour tickets. 

Check it out here: https://www.linkedin.com/pulse/leading-like-headliner-pr-lessons-from-taylor-swifts-petrosino-apr-qm3ze

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Get involved with PRSA

None of this happens without our volunteers. Getting involved in our eight committees is a great way to deepen your relationships with PR-adjacent professionals across Rochester and to get more experience in this industry. Reach out about joining a committee: [email protected]. 

Anyone specifically interested in joining the membership committee (meetings every second Wednesday of the month at 8:15am) can email committee chair Elyse Jones at [email protected].

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