2018 Winners

Congratulations to the following 2018 PRism Award winners!

Best of Show

• Corporate: Text100 for “Xerox ConnectKey Product Launch”
• Not-for-Profit: McDougall Communications for “Vision Fulfilled: Introducing CORE at Academy ’17”

Rising Star Award

• Chelsea Wagner, Partners + Napier

Executive of the Year Award

• Deana L. Porterfield, Roberts Wesleyan College

PROGRAM AWARDS

Community Relations

• Corporate PRism Award: The Martin Group for “America’s Best Communities inspires revitalization in small towns and cities”
• Not-for-Profit PRism Award: University of Rochester Medical Center for “You Can’t Explain It Until You Experience It: Telling a Cancer Center’s Mission of Compassionate and Innovative Care Through Stories of Patients Living with Cancer”
• Not-for-Profit Award of Excellence: Rochester Regional Health for “Recovery Fair”

Events and Observances

• Corporate PRism Award: Dixon Schwabl for “del Lago Resort & Casino Celebrates its First Anniversary”
• Corporate Award of Excellence: The Martin Group for “Big Ditch Brewing Company Rochester Market Entry”
• Corporate Award of Excellence: Tipping Point Communications for “A Mid-Summer Night’s Dream – Center for Anti-Aging Open House”
• Not-for-Profit PRism Award: McDougall Communications for “Vision Fulfilled: Introducing CORE at Academy ’17”
• Not-for-Profit Award of Excellence: Partners + Napier for “Jewish Senior Life Celebrates Opening of $83 Million Campus Expansion”

Global Communications

• Corporate PRism Award: Text100 for “Xerox ConnectKey Product Launch”

Integrated Communications

• Not-for-Profit PRism Award: McDougall Communications for “Vision Fulfilled: Introducing CORE at Academy ’17”
• Not-for-Profit Award of Excellence: Excellus BlueCross BlueShield for “College Telemedicine Campaign”

Internal Communications

• Not-for-Profit PRism Award: Rochester Regional Health for “Flu Campaign”
• Not-for-Profit Award of Excellence: Highland Hospital for “A Fresh Look at The Highland Promise”

Marketing

• Corporate PRism Award: The Verdi Group for “Carestream Ultrasound Infection Control Center”
• Corporate Award of Excellence: Martino Flynn for “Dick’s Sporting Goods Goes Head-to-Head with Acme Sports in Houston Market”
• Not-for-Profit PRism Award: United Way of Greater Rochester for “United Way asks community to Fuel the Fund”

Multicultural Public Relations

• Not-for-Profit PRism Award: Dresden Public Relations for “Did you get tested?”

Public Affairs

• Not-for-Profit PRism Award: Tipping Point Communications for The Children’s Agenda Fights for Child Abuse Prevention Funding.

Public Service

• Not-for-Profit PRism Award: The Martin Group for “Ralph C. Wilson, Jr. Foundation Launches ‘State of Play’”
• Not-for-Profit Award of Excellence: University of Rochester Medical Center for “Eating Disorder Awareness”

Issues/Reputation/Brand Management

• Not-for-Profit PRism Award: McDougall Communications for “Celebrating the Eye Care Practitioner: Elevating CooperVision’s Best Practices Initiative”

ELEMENT AWARDS

Annual Reports

• Not-for-Profit PRism Award: University of Rochester Medical Center for "The Power of Innovation in Health Care: Reimagining the University of Rochester Medical Faculty Group Annual Report"
• Not-for-Profit Award of Excellence: Dixon Schwabl for "Monroe Community College Foundation Impact Report"
  

Advertorials

• Corporate PRism Award: McDougall Communications for “Not Created Equal: Why 1-Day SiHy Contact Lenses”
• Corporate Award of Excellence: Martino Flynn for “MassMutual Guaranteed Acceptance Life Insurance Advertorial”

Blogs/Blogger Campaigns

• Corporate PRism Award: Dixon Schwabl for “IP.com’s Blog Generates Leads and Drives Revenue Growth”
• Corporate Award of Excellence: Break the Ice Media for “Break the Ice Media’s “Cubed” Blog”
• Not-for-Profit PRism Award: Visit Rochester for “Macaroni Kid Boondoggle Bloggers Visit Rochester”
• Not-for-Profit Award of Excellence: Dixon Schwabl for “Insider Content Inspires Visitors to Experience the Finger Lakes”
• Not-for-Profit Award of Excellence: Lollypop Farm, Humane Society of Greater Rochester for “Lollypop Farm Blog”

Brochures

• Corporate PRism Award: The Martin Group for “Ontario Insurance Company Brochure Suite”
• Not-for-Profit PRism Award: University of Rochester Medical Center for “Take 5. Get 5. Promoting a Safe Alternative to Texting Health Care Communications”
• Not-for-Profit Award of Excellence: Break the Ice Media for “Haunted History Trail 2018 Guide”

Creative Tactics

• Corporate PRism Award: McDougall Communications for “Eye-Opening Perspectives on Digital Device Use”
• Not-for-Profit PRism Award: McDougall Communications for “(Brush)Strokes of Genius: The CORE Collaborative Mural Experience”
• Not-for-Profit Award of Excellence: Excellus BlueCross Blue Shield for “Back-to-School Childhood Asthma Promotion”

Direct Mail/Direct Response

• Not-for-Profit PRism Award: United Way of Greater Rochester for “United Way engages donors through Direct to Consumer program”
• Not-for-Profit Award of Excellence: Planned Parenthood of Central and Western New York for “PPCWNY 2017 Holiday Card”

Feature Stories

• Corporate PRism Award: Dixon Schwabl for “Feature Article Establishes Global Thought Leadership for IP.com”
• Corporate Award of Excellence: Carestream Health for “Ultrasound for Interventional Radiology Can Help Cut Costs”
• Not-for-Profit PRism Award: St. John Fisher College for “Fisher Student Unites Campus One Rock at a Time”
• Not-for-Profit Award of Excellence: Rochester Institute of Technology for “RIT’s high-speed internet lane for emergencies”

Magazines

• Not-for-Profit PRism Award: SUNY Geneseo for “The Geneseo Scene”
• Not-for-Profit Award of Excellence: St. John Fisher College for “Collegium Gets Up Close and Engaging”

Media Relations

• Corporate PRism Award: Text100 for “Xerox Set the Page Free Launch”
• Corporate Award of Excellence: Tipping Point Communications for “Sibley Square Begins Residential Leasing”
• Not-for-Profit PRism Award: University of Rochester Medical Center for “Music Teacher Serenades Surgeons with Saxophone as they Remove His Brain Tumor”
• Not-for-Profit Award of Excellence: Tipping Point Communications for “40^th Anniversary of the Arrival of the Ship to the Buffalo and Erie County Naval and Military Park”

Newsletters

• Corporate PRism Award: Pandion Optimization Alliance for “Creating a New Corporate Newsletter Strategy”
• Corporate Award of Excellence: Martino Flynn for “Absorbine E-blast Series Elevates Thought Leadership”
• Not-for-Profit PRism Award: University of Rochester Medical Center for “Wilmot Cancer Institute Newsletter Informs and Creates Sense of Belonging Among Oncology Employees”
• Not-for-Profit Award of Excellence: University of Rochester for “The Compost E-newsletter”

Online Videos/Video Programs

• Corporate PRism Award: Dixon Schwabl for “GeneSEE America Video Series”
• Corporate Award of Excellence: Dixon Schwabl for “Lyric Birdseed: ‘Our Story’”
• Not-for-Profit PRism Award: Myers Creative Imaging for “Connected for Good”
• Not-for-Profit Award of Excellence: Excellus BlueCross BlueShield for “College Telemedicine “Emoji” Video”

Photography

• Not-for-Profit PRism Award: Rochester Institute of Technology for “Spotlighting people, events and campus through photography”
• Not-for-Profit Award of Excellence: St. John Fisher College for “Fisher Hits a Home Run with Magazine Cover Photo”
• Not-for-Profit Award of Excellence: Martino Flynn for “Get Screened Rochester campaign uses diverse community members to create emotional photography that incites action”

Press Conferences

• Corporate PRism Award: Dixon Schwabl for “Portico by Fabio Viciani Grand Opening”
• Corporate Award of Excellence: Dixon Schwabl for “Energy Storage Event Puts Charge Into Eastman Business Park”
• Not-for-Profit PRism Award: Dixon Schwabl for “2019 KitchenAid Senior PGA Championship, a Major Regional Announcement”
• Not-for-Profit Award of Excellence: Rochester Institute of Technology for “$50 million moment – announcing the largest gift in RIT history”

Public Service Announcements

• Not-for-Profit PRism Award: Excellus BlueCross BlueShield for “Flu Watch Promotion”

Publications

• Corporate PRism Award: Manning & Napier for “Prosper”
• Not-for-Profit PRism Award: Nazareth College for “Nazareth College Connections Magazine”
• Not-for-Profit Award of Excellence: University of Rochester Medical Center for “Friends of Strong “Warm Furry Friends” PETS Therapy Calendar Brings Comfort to the Home and Workspace”
• Not-for-Profit Award of Excellence: SUNY Geneseo for “SUNY Geneseo Destination Magazine”
• Not-for-Profit Award of Excellence: The Martin Group for “Pluta Cancer Center Engages Supporters with “The Heart of Cancer” Case Statement”

Research/Evaluation

• Corporate PRism Award: McDougall Communications for “Digital Devices & Your Eyes: Global Research”
• Corporate Award of Excellence: Martino Flynn for “Dentsply Sirona Intraoral Imaging Research”
• Not-for-Profit PRism Award: Causewave Community Partners for “Ontario County Community Recycling and Waste Diversion Survey”
• Not-for-Profit Award of Excellence: Martino Flynn for “Rochester Regional Health Association and Pandion Branding Research”

Social Media

• Corporate PRism Award: Dixon Schwabl for “Community Bank Social Media Drives Action During Fall Loan Event”
• Corporate Award of Excellence: Text100 for “Conduent Drives Lead Generation with Social Media”
• Not-for-Profit PRism Award: Break the Ice Media for “Haunted History Trail’s “Spooky” Social Media”
• Not-for-Profit Award of Excellence: University of Rochester Medical Center for “Caps for Kids: Social Media Campaign Brings in Thousands of Surgical Hats for Young Patients”

Podcasts/Vodcasts/Webcasts

• Corporate PRism Award: Break the Ice Media for “Destination on the Left Podcast”
• Corporate Award of Excellence: Manning & Napier for “The Outsourcing Dilemma: Is a 3(38) Worth it? Webinar”
• Not-for-Profit PRism Award: Dixon Schwabl for “‘It was the best hour we’ve ever had’”
• Not-for-Profit Award of Excellence: University of Rochester for “Rochester, the draft, and an all-volunteer army”

Website

• Corporate PRism Award: Manning & Napier for the “Manning & Napier Website Refresh”
• Corporate Award of Excellence: Martino Flynn for “Dentsply Sirona Intraoral Imaging Research”
• Not-for-Profit PRism Award: Jenna Fava Design, LLC for “RESTORE Sexual Assault Services Website”
• Not-for-Profit Award of Excellence: United Way of Greater Rochester for “United Way ROC’s the Day with New Website”