Accreditation in Public Relations (APR)

The APR Process

Earning your APR includes two key steps:
• Panel Presentation: You'll complete a written questionnaire and participate in a presentation with a panel of three accredited PRSA Rochester members. This is your opportunity to reflect on your experience, strategy, and readiness for the next step.
• Computer-Based Exam: After passing your Panel Presentation, you’ll have up to one year to complete the multiple-choice exam, which assesses your knowledge, skills and abilities across key areas of public relations.

Who is eligible?

To apply for Accreditation, you must:
• Be a current PRSA member in good standing
• Be engaged in the professional practice of public relations, or the teaching/administration of PR in an accredited college or university

Is APR right for you?

• Do you want to stand out in a competitive field?
• Are you ready to take your career to the next level?
• Do you want to show your employer or future clients you can lead through a crisis, protect reputations and build lasting relationships?
• Are you passionate about advancing the PR profession?

If you said yes to any of the above, the APR might be your next best move.
Adding the “APR” after your name is more than just three letters—it’s a mark of distinction, a signal of expertise, and a commitment to lifelong learning. It’s good for you, our chapter and the profession.

You’re not in it alone

The PRSA Rochester APR Committee is here to support you every step of the way. We connect aspiring APRs with mentors, host informational sessions and foster peer support groups to help guide you through the process.

Let’s connect!

Reach out to Iva Petrosino, APR/Ethics Chairperson to:
• Learn about upcoming info sessions
• Ask questions about the process
• Get matched with a mentor
• Join a study group of local APR candidates