Five Reasons to Join PRSA Rochester

1. You’ll have access to valuable resources. As a PRSA member, you’ll have access to an electronic library of PRSA articles and expert case studies, plus local-hosted programs and workshops, as well as national conferences and presentations all led by top communications professionals. You’ll also receive a daily e-newsletter that covers issues and trends in the profession, the monthly PR Tactics newspaper and quarterly The Strategist magazine. These resources will help you apply proven best practices and emerging concepts to everyday tasks and challenges. Utilizing these tools, you’ll improve skills and stay current on the latest tricks of the trade without extensive travel, training time or expenses. In addition to these industry resources, lets you access and manage benefits, including directories and online discussion forums and PRSA’s JobCenter can help you find new opportunities through employment listings, job alerts and professional career advice.

2. You’ll be part of a well-developed professional network. PRSA National has more than 20,000 members and 140 chapters across the country. This membership base serves as a great resource for you to cultivate friendships, connect with mentors, and share referrals. This network can also provide you with objective insights for evaluating opportunities and solving problems. The PRSA Rochester chapter, which currently totals 140 members, includes independent practitioners, Marketing, Communications and PR managers, business owners and industry professionals at all levels of experience. Together we share ideas, best practices, and experiences, and by being a member of PRSA you’ll add instant credibility to your resume.

3. You’ll have the opportunity to elevate your personal brand. Earn Accreditation in Public Relations (APR) certification through PRSA and you’ll enhance your personal brand. An APR degree is a valuable addition to your skill set, demonstrating a high level of knowledge of communications theory and its applications. As a PRSA member you’ll have access to reference books and peer guidance from the Rochester chapter.

4. You can distinguish yourself in the industry and share your success with your clients. While a campaign’s success speaks for itself, an award-winning campaign supports the value of your work. And, let’s face it – clients love award-winning work. The Rochester chapter’s annual PRism Awards recognizes the best work in public relations in the greater Rochester area. More than 200 PRism entries are submitted each year by professionals from advertising agencies, public relations firms, colleges, corporations, and nonprofits. Awards are given in more than 30 categories, including the most coveted honor – Best in Show. PRSA National also presents a variety of awards, including the most prestigious honor, the Silver Anvil.

5. Your membership really pays for itself! When you look at the cost of a membership, which ranges from $115 to $325 based on your years in the industry, against the valuable resources and member discounts you receive, the membership really does pay for itself. With your membership you have free access to several webinars a month on a variety of relevant topics with prominent speakers (value: $200/webinar), discounts on PRSA National conferences, in which we partner with top firms like Ragan and Wylie (value: $50-$200), plus special discounts on services and products like Office Depot/Office Max (up to 80%), FedEx (up to 54% off express & ground), and hotel specials (up to 35% off more than 6,000 hotels). For a complete list visit:

With the vision to unify, strengthen and advance the profession of public relations, the Public Relations Society of America (PRSA) has established itself as the pre-eminent organization that builds value, demand and global understanding for public relations. It is the world's largest organization for public relations professionals. Its nearly 20,000 members, organized into 116 chapters, represent business and industry, technology, counseling firms, government, associations, hospitals, schools, professional services firms and nonprofit organizations. Chartered in 1947, its primary objectives are to advance the standards of the public relations profession and to provide members with professional development opportunities through continuing education programs, information exchange forums and research projects conducted on the national and local levels.

Are you sold? Then visit and click the join button.