2020 Winners

Congratulations to the following 2020 PRism Award winners!

Best of Show

• Corporate PRism Award: McDougall Communications for “Brighter Day, Brighter Planet: CooperVision’s clariti 1 day experience”
• Not-for-Profit PRism Award: Dixon Schwabl for “Buffalo Waterfront Branding and Execution” 

Rising Star Award

Jessica Lewis, President & CEO, LaLew Public Relations 

Executive of the Year Award

Kim Condon, Executive Director, Daystar Kids 

PROGRAM AWARDS

Community Relations

• Corporate PRism Award: Dixon Schwabl for “Community Bank Demonstrates Being A Good Neighbor”
• Not-for-Profit PRism Award: Dixon Schwabl for “PR Builds Community’s Ties to PGA Championship”
• Not-for-Profit Award of Excellence: Tipping Point Communications for “The Heavy Toll of Poverty on our Region’s Health” 

Crisis Communications

• Not-for-Profit PRism Award: McDougall Communications for “The COVID-19 Pandemic: Combatting Contact Lens Myths”
• Not-for-Profit Award of Excellence: Dixon Schwabl for “The Dog Days of Summer Ends with Happy Tails for The Naples 85” 

Events and Observances

• Corporate PRism Award: McDougall Communications for “Brighter Day, Brighter Planet: CooperVision’s clariti 1 day experience”
• Not-for-Profit PRism Award: Pittsford Central School District for “ROC2Change Student Summit on Race”
• Corporate Award of Excellence: The Martin Group for “Grow NY Food & Agriculture Business Competition”
• Not-for-Profit Award of Excellence: St. John Fisher College for “Fisher Forward Launch” 

Global Communications

• Not-for-Profit PRism Award: McDougall Communications for “Make Your Mark: IACLE Celebrates Four Decades of Exponential Impact” 

Integrated Communications

• Corporate PRism Award: The Martin Group for “Grow NY Food & Agriculture Business Competition”
• Not-for-Profit PRism Award: Partners + Napier for “Raising Awareness and Support for The Strong National Museum of Play Capital Campaign”
• Corporate Award of Excellence: McDougall Communications for “Game Changer: Introducing the MiSight 1 Day Contact Lens” 

Internal Communications

• Corporate PRism Award: eHealth Technologies for “eHealth Technologies Internal Communications”
• Corporate Award of Excellence: The Bonadio Group for “& More on the Move: Building Brand Ambassadors with Style” 

Marketing

• Corporate PRism Award: Dixon Schwabl for “Influencers Lay Groundwork for Crescent’s Tool Bag Launch”
• Not-for-Profit PRism Award: Aimee J. Lewis PR, Marketing and Communications for “GoodSchoolsRoc Online Application Tool”
• Corporate Award of Excellence: McDougall Communications for “Taking on Myopia” MiSight 1 Day US Industry Launch”
• Not-for-Profit Award of Excellence: Dixon Schwabl for “2019 RBC Heritage Tournament Marketing Campaign” 

Public Service

• Corporate PRism Award: Partners + Napier for “Partners + Napier Activates Social Activism Campaign ‘Superb Owl” During 2020 Super Bowl to Aid Australian Wildlife”
• Not-for-Profit PRism Award: University of Rochester Medical Center for “URMC Weighs in on Vaping Health Crisis”

Reputation/Brand Management

• Corporate PRism Award: Flynn Agency for “FM Office Express Re-Brand”
• Not-for-Profit PRism Award: Dixon Schwabl for “Buffalo Waterfront Branding and Execution”
• Corporate Award of Excellence: McDougall Communications for “A Bright New Day for Cree Lighting”
• Not-for-Profit Award of Excellence: McDougall Communications for “Fairport on the Rise Awareness Campaign”

ELEMENT AWARDS

Advertorials

• Corporate PRism Award: McDougall Communications, “Multifocal Fitting with Confidence: CooperVision's OptiExpert Advertorials”
• Corporate Award of Excellence: McDougall Communications, “In the Spotlight: CooperVision's 2019 Best Practices Advertorials”

Annual Reports

• Not-for-Profit PRism Award: Dixon Schwabl for “MCC Foundation Annual Impact Report”
• Not-for-Profit Award of Excellence: McDougall Communications for “Rochester RHIO: Annual Report to the Community”

Blogs/Blogger Campaigns

• Corporate PRism Award: Dixon Schwabl for “Partnership Helps Build Brand Awareness for Community Bank”
• Not-for-Profit PRism Award: University of Rochester Medical Center for “Sharing Stories of Cancer Survivors to Engage and Inspire a Community”
• Not-for-Profit Award of Excellence: SUNY Brockport for “Brockport Influencer Campaign”

Brochures

• Corporate PRism Award: Break the Ice Media for “Travel Alliance Partners (TAP) Dream Destinations Magazine”
• Corporate Award of Excellence: Dixon Schwabl for “Informational Homebuyer’s Kit Supports Loan Growth”

Creative Tactics

• Not-for-Profit PRism Award: McDougall Communications for “Make Your Mark with IACLE”

Direct Mail/Direct Response

• Corporate PRism Award: The Verdi Group for “Carestream DRX Mobile Fleet Deployment Kit”
• Not-for-Profit PRism Award: Dixon Schwabl for “Daystar Direct Mail Makes a Big Impact”
• Not-for-Profit Award of Excellence: Dixon Schwabl for “Find Equity Within”

Editorials/Op-Ed Columns

• Corporate PRism Award: McDougall Communications for “Our Myopia Obligation: Review of Myopia Management Guest Column”
• Not-for-Profit PRism Award: Dixon Schwabl for “Monthly Column Builds Brand Awareness for CES”
• Corporate Award of Excellence: Dixon Schwabl for “iV4 Cybersecurity Thought-Leadership Editorial”

Feature Stories

• Corporate PRism Award: Dixon Schwabl for “Crescent Tools Sets the Record Straight with Critical Audience”
• Corporate Award of Excellence: The Martin Group for “Grow NY: A Recipe for Growth”

Magazines

• Not-for-Profit PRism Award: St. John Fisher College for “Collegium”
• Not-for-Profit Award of Excellence: Our Lady of Mercy School for Young Women for “Mercy’s Angles News Magazine”

Media Relations

• Corporate PRism Award: Dixon Schwabl for “GEARWRENCH Trade Booth Buzzes with Editors and Influencers”
• Not-for-Profit PRism Award: University of Rochester Medical Center for “Angelic Toddler’s Christmas Wish Shines Light on UR Medicine Heart Transplant Program”
• Corporate Award of Excellence: Dixon Schwabl for “Community Bank Celebrates Good Neighbor Day”
• Not-for-Profit Award of Excellence: Dixon Schwabl for “CBS ‘Sunday Morning’ Spotlights A Driving Force in Golf”

Newsletters

• Not-for-Profit PRism Award: SUNY Brockport for “The Port: SUNY Brockport’s E-Newsletter”
• Not-for-Profit Award of Excellence: St. John Fisher College for “The Beak This Week”

Online Videos/Video Programs

• Corporate PRism Award: Dixon Schwabl for “Small Business Video Spotlight Boosts Awareness”
• Not-for-Profit PRism Award: Myers Creative Imaging for “The Big Transfer”
• Not-for-Profit Award of Excellence: SUNY Brockport for “International Special Olympics Video”

Photography

• Not-for-Profit PRism Award: Break the Ice Media for “Haunted History Trail of New York State’s ‘Spooky’ Photography”
• Not-for-Profit Award of Excellence: Pittsford Central School District for “Barker Blend” Photo

Podcasts/Vodcasts/Webcasts

• Corporate PRism Award: Manning & Napier for “Semi Annual Outlook”
• Corporate Award of Excellence: Break the Ice Media for “Destination on the Left Podcast Hosts First Virtual Summit”

Press Conferences

• Corporate PRism Award: The Martin Group for “Grow NY Food & Agricultural Business Competition”
• Not-for-Profit PRism Award: Dixon Schwabl for “Announcing Big Championship Numbers in Real Time”
• Corporate Award of Excellence: Tipping Point Communications for “Greenlight Networks: Erie County Expansion”
• Not-for-Profit Award of Excellence: Break the Ice Media for “Kick-off for the Campaign to Build the Autism Nature Trail”

Publications

• Corporate PRism Award: Manning & Napier for “Prosper”
• Not-for-Profit PRism Award: Our Lady of Mercy School for Young Women for “Mercy’s Program of Studies”
• Not-for-Profit Award of Excellence: McDougall Communications for “Rochester RHIO Impact Sheet”

Research/Evaluation

• Corporate PRism Award: McDougall Communications for “Shining a Light on New Contact Lens Wearers”
• Not-for-Profit PRism Award: Pittsford Central School District for “Social Media Comparative Analysis of Benchmark Schools”

Social Media

• Corporate PRism Award: Dixon Schwabl for “With the Right Tools, Crescent Ups its Social Media Game”
• Not-for-Profit PRism Award: University of Rochester Medical Center for “Crowdfunding Connections: AngelEye Cameras in the NICU”
• Corporate Award of Excellence: Tipping Point Communications for “Rochester Housing Authority Social Media Campaign”
• Not-for-Profit Award of Excellence: Dixon Schwabl for “Naples 85 & Community Management Gives Happy Tails a Second Chance”

Speeches

• Not-for-Profit PRism Award: St. John Fisher College for “President’s Speech and Script for Fisher Forward Launch Event”

Websites

• Not-for-Profit PRism Award: University of Rochester Medical Center for “Online ‘Wish List’ Brings Fun to Hospitalized Kids”
• Not-for-Profit Award of Excellence: Rochester Regional Health for “Primarymatch.org Pairs Patients with Compatible Primary Care Physicians”

Word-of-Mouth

• Corporate PRism Award: Dixon Schwabl for “Bolt Biter Product Launch Kicks GEARWRENCH’s Influencer Activity into Gear”

STUDENT ELEMENT AWARDS

Digital and Social Media

• PRism Award: McDougall Communications for “Investing in the Futures of Rochester’s Impoverished Youth”

STUDENT PROGRAM AWARDS

Events & Observances

• PRism Award: Ithaca College for “Wizarding Weekend 2019 in Ithaca”

Integrated Communications

• PRism Award: St. John Fisher College for “The Five Freedoms”
• Award of Excellence: Excellus BlueCross BlueShield for “New Year, New Flu: How an Intern Used Real-Time Data to Ignite A Flu Shot Campaign”