2021 Winners

Congratulations to our 2021 PRism Award winners!

 Best of Show

• Corporate PRism Award: Dixon Schwabl for “Black Businesses Matter: Free marketing Workshop for Buffalo’s Black- and Minority-Owned Small Businesses”
  
  
• Not-for-Profit PRism Award: McDougall Communications for “Contact Lenses & COVID-19: Turning the Tide Against Misinformation”

Rising Star Award

Courtney O’Gorman, Public Relations Specialist, Dixon Schwabl

Sharleen M. Bruse Memorial Award

Michelle Cometa, Senior Communication Specialist, Rochester Institute of Technology

PROGRAM AWARDS

Community Relations

• Corporate PRism Award: Dixon Schwabl, Black Business Matter: Free Marketing Workshop for Buffalo’s Black and Minority Owned Small Businesses
• Corporate Award of Excellence: McDougall Communications, Fairport on the Rise! Perseverance & Progress
• Not-for-Profit PRism Award: Break the Ice Media, Community Connection Strengthens Public-Private Partnership Campaign to Build the Autism Nature Trail
• Not-for-Profit Award of Excellence: Dixon Schwabl, Goodwill of the Finger Lakes is More Than a Store

Crisis Communications

• Not-for-Profit PRism Award: McDougall Communications, Contact Lenses & COVID-19: Turning the Tide Against Misinformation
• Not-for-Profit Award of Excellence: Pittsford Central School District, Pittsford Central School District’s Response to COVID-19in the 2019-20 School Year

Events and Observances

• Not-for-Profit PRism Award: University of Rochester, University of Rochester Celebration 2020: Visionary Women of Rochester
• Not-for-Profit Award of Excellence: McDougall Communications, Finger Lakes Health Data Conference Presented by Rochester RHIO

Global Communications

• Not-for-Profit PRism Award: McDougall Communications, Alerting the World to MADE: Mask-Associated Dry Eye

Integrated Communications

• Corporate PRism Award: McDougall Communications, Building a Brilliant Future: MiSight 1 Day U.S. Commercial Launch
• Corporate Award of Excellence: Rochester Regional Health, Rochester Regional Health Celebrates Grand Opening of New Hospital During a Pandemic
• Not-for-Profit PRism Award: McDougall Communications, Facts over Fear: Countering COVID-19 & Contact Lens Fabrications
• Not-for-Profit Award of Excellence: RIT Marketing and Communications, COVID 19: RIT Responds, Rallies and Reimagines

Internal Communications

• Not-for-Profit PRism Award: University of Rochester Medical Center, Communicating in Real Time During the COVID Crisis
• Not-for-Profit Award of Excellence: SUNY Brockport, Protect the Nest

Marketing

• Corporate PRism Award: McDougall Communications, Building a Brilliant Future: MiSight 1 Day U.S. Commercial Launch
• Corporate Award of Excellence: Flynn Agency, LLC, Rochester Colonial “So Many Reasons” Campaign
• Not-for-Profit PRism Award: Break the Ice Media, The Wild Center Triples Winter Visitation with “Wild Lights”
• Not-for-Profit Award of Excellence: Visit Rochester, Visit Rochester Invites Family Travelers to “Come Play in Our Backyard”

Public Service

• Not-for-Profit PRism Award: McDougall Communications, The EASY Way
• Not-for-Profit Award of Excellence: Dixon Schwabl, A New Place Brand for Rochester, NY

Reputation/Brand Management

• Corporate PRism Award: Black Button Distilling, From Spirits to Sanitizer: The Launch of Black Button Distilling’s Hand Sanitizer

ELEMENT AWARDS

Annual Report

• Not-for-Profit PRism Award: RIT Marketing & Communications, RIT President’s Report 2021
• Not-for-Profit Award of Excellence: McDougall Communications, Rochester RHIO Annual Report to the Community

Blogs/Blogger Campaigns

• Corporate PRism Award: Dixon Schwabl, Relatable Content Fuel Blog Performance for Community Bank
• Corporate Award of Excellence: 29 Design Studio, GTR Event Technology Blog
• Not-for-Profit PRism Award: Visit Rochester, Visit Rochester Blog Bolsters Local Business throughout the Pandemic

Creative

• Not-for-Profit PRism Award: McDougall Communications, COVID-19 & Your Eyes Infographic: One Story, 29 Languages
• Not-for-Profit Award of Excellence: Rochester Regional Health, Virtual Grand Opening for New Critical Care Hospital

Feature Stories

• Not-for-Profit PRism Award: McDougall Communications, Sparking Global Discussion: MADE and The Conversation
• Not-for-Profit Award of Excellence: RIT Marketing and Communications, RIT Students Discover Hidden 15th Century Text on Medieval Manuscripts
• Corporate PRism Award: McDougall Communications, COVID-19 Advice from CooperVision’s 2020 Best Practices

Magazine

• Not-for-Profit PRism Award: University of Rochester, Rochester Review: University of Rochester

Media Relations

• Not-for-Profit PRism Award: McDougall Communications, Dispelling COVID-19 Myths – 30 Days, 55 Countries & 5,000 Stories
• Not-for-Profit Award of Excellence: University of Rochester Medical Center, Cardiac Team Helps Broken-Hearted Patient’s Love Story Continue and Lands a National Hit for URMC
• Corporate PRism Award: McDougall Communications, Building a Brilliant Future: MiSight 1 day U.S. Commercial Launch
• Corporate Award of Excellence: Dixon Schwabl, Targeted Pitch Ignites Valuable Relationship with Tier 1 Outlet

Newsletters

• Not-for-Profit PRism Award: University of Rochester, University of Rochester Newsletter Takes on New Role During Pandemic
• Not-for-Profit Award of Excellence: University of Rochester, University of Rochester Libraries Tower Talk
• Corporate PRism Award: Dixon Schwabl, A Fresh Approach Builds New Relationships

 Online Videos/Video Programs

• Not-for-Profit PRism Award: SUNY Brockport, #BportTogether
• Not-for-Profit Award of Excellence: Roberts Wesleyan College, Heart & Mind Aligned Video
• Corporate PRism Award: Flynn Agency, LCC, Dick’s Sporting Goods House of Sport Teaser Video
• Corporate Award of Excellence: Flynn Agency, LLC, iVedix Video

Podcasts/Vodcasts/Webcasts

• Corporate PRism Award: Dixon Schwabl, Webinars Help Build Relationships During Lockdown
• Corporate Award of Excellence: Manning & Napier, COVID and its Controversies

Press Conferences

• Not-for-Profit PRism Award: University of Rochester Medical Center, Golisano Behavioral Health and Wellness Building Opening
• Corporate PRism Award: eHealth Technologies, eHealth Technologies Virginia Expansion Announcement
• Corporate Award of Excellence: Tipping Point Communications, Greenlight Networks Press Conference

Publications

• Corporate PRism Award: Manning & Napier, PROSPER

Research/Evaluation

• Corporate PRism Award: McDougall Communications, Digital Eye Strain During the COVID-19 Pandemic
• Corporate Award of Excellence: The Bonadio Group, Beyond Client Service: Industry Research Adds Value for Clients & Prospects

Smart Phone/Tablet Applications

• Not-for-Profit PRism Award: Break the Ice Media, Seasonal Trail Uses Gamification to Augment Visitation with New Virtual Experience

Social Media

• Not-for-Profit PRism Award: Pittsford Central School District, Virtual Community Events
• Not-for-Profit Award of Excellence: Pittsford Central School District, 2020 Opening Day
• Corporate PRism Award: Dixon Schwabl, Community Bank Leans into Social to Maintain Customer Connection
• Corporate Award of Excellence: Tipping Point Communications, Pink Adventure Tours

Speeches

• Corporate PRism Award: Tipping Point Communications, Herschend Enterprises CEO RIF Speech

Website

• Not-for-Profit PRism Award: St. John Fisher College, 2020 Commencement Celebration
• Not-for-Profit Award of Excellence: University of Rochester Medical Center, Shift to Self-Publishing Prompts Redesign of the University of Rochester Medical Center’s Newsroom

Word-of-Mouth

• Corporate PRism: Dixon Schwabl, Influencer Partnerships Net Strong Engagement for Crescent Tools

STUDENT AWARD

Planning

• Student PRism Award: Ithaca College, Launching the Social Justice Fund for the Community Foundation of Tompkins County