2022 Winners

Congratulations to our 2022 PRism Award winners!

Best of Show

  • Not-for-Profit PRism Award: Pittsford Central School District for “Classroom Discussion with Frederick Douglass' Great-great-great Grandson”
  • Corporate PRism Award: CooperVision with McDougall Communications for “Game On, Presbyopia: CooperVision Introduces MyDay Multifocal”

 

Rising Star Award

Jherell Drain, Senior Communications Associate, University of Rochester Medical Center

Educator of the Year Award

Arhlene Flowers, Professor, Integrated Marketing Communications, Ithaca College

Executive of the Year Award

Faheem Masood, President and CEO, ESL Federal Credit Union

 

Program Awards

Community Relations

  • Corporate PRism Award: Dixon Schwabl + Company for “Community Bank Lives Up to Its Name with Good Neighbor Day”
  • Corporate Award of Excellence: The Martin Group for “Student Transportation of America’s “Jax Gives Back” Referral Incentive Program”

 

Crisis Communications

  • Not-for-Profit PRism Award: Centre for Ocular Research & Education (CORE) with McDougall Communications for “The Making of MADE: 2020-2021 Global Education Campaign”
  • Not-for-Profit Award of Excellence: University of Rochester Medical Center for “Communicating Rapidly Changing Vaccine Mandates”

 

Events and Observances

  • Not-for-Profit PRism Award: Pittsford Central School District for “Classroom Discussion with Frederick Douglass' Great-great-great Grandson”
  • Not-for-Profit Award of Excellence: St. John Fisher College for “Fisher Shares the Story of Teddi Turning 40”

 

Global Communications

  • Corporate PRism Award: CooperVision with McDougall Communications for “Celebrating Seven Years of CooperVision MiSight 1 day Science”
  • Corporate Award of Excellence: The Martin Group for “Grow-NY 2021 Food and Ag Business Competition”

 

Integrated Communications

  • Not-for-Profit PRism Award: Contact Lens Institute with McDougall Communications for “A Path Forward: The See Tomorrow Campaign”
  • Corporate PRism Award: CooperVision with McDougall Communications for “Game On, Presbyopia: CooperVision Introduces MyDay Multifocal”
  • Not-for-Profit Award of Excellence: RIT University Communications for “COVID-19: RIT Responds, Rallies, and Reimagines”
  • Corporate Award of Excellence: CooperVision with McDougall Communications for “Celebrating Seven Years of CooperVision MiSight Science”

 

Internal Communications

  • Corporate PRism Award: Dixon Schwabl + Company for “American Packaging Corporation’s Get Vaxed, Get Rewarded Campaign”

 

Marketing

  • Not-for-Profit PRism Award: Contact Lens Institute with McDougall Communications for “Helping America See Tomorrow”
  • Corporate PRism Award: CooperVision with McDougall Communications for “Game On, Presbyopia: CooperVision Introduces MyDay Multifocal”
  • Not-for-Profit Award of Excellence: Visit Rochester for “Border Reopening Provides Opportunity to Reintroduce Rochester, NY to Canadian Travelers”
  • Corporate Award of Excellence: Dixon Schwabl + Company for “Mechanics, Technicians Benefit from GEARWRENCH Brand’s Innovation”

 

Public Service

  • Not-for-Profit PRism Award: World Council of Optometry with McDougall Communications for “World Council of Optometry Myopia Management Standard of Care”
  • Not-for-Profit Award of Excellence: University of Rochester Medical Center for “COVID Vaccines in Pregnancy: Using Science and Stories to Educate”

 

Reputation/Brand Management

  • Not-for-Profit PRism Award: RIT University Communications for “COVID-19: RIT Responds, Rallies, and Reimagines”

 

Element Awards

Advertorial

  • Not-for-Profit PRism Award: RIT University Communications for “Growing Diversity at Rochester Institute of Technology”
  • Corporate PRism Award: CooperVision with McDougall Communications for “Sharing the Expertise of CooperVision's 2021 Best Practices”

 

Annual Report

  • Not-for-Profit PRism Award: RIT University Communications for “RIT President's Report 2022”
  • Corporate PRism Award: The Bonadio Group for “Together Forward: The Bonadio Group’s Inaugural Annual Report”
  • Not-for-Profit Award of Excellence: Healthix with McDougall Communications for “2021 Impact Report”

 

Blogs/Blogger Campaigns

  • Corporate PRism Award: Dixon Schwabl + Company for “Blog Overhaul Nets More Impactful Content for DS+CO”

 

Brochures

  • Corporate PRism Award: Manning & Napier for “Tax Guides”

 

Creative Tactic

  • Corporate PRism Award: Dixon Schwabl + Company for “American Packaging Corporation’s Get Vaxed, Get Rewarded Campaign”

 

Direct Mail/Direct Response

  • Corporate PRism Award: CooperVision with McDougall Communications for " All Eyes on MiSight Sponsored Email Series”
  • Corporate Award of Excellence: Flynn Agency, LLC. for “Barasch & McGarry Direct Mail”

 

Editorial/Op-Ed Columns

  • Not-for-Profit PRism Award: University of Rochester Medical Center for “Combined Editorial Supports Passage of Child Poverty Reduction Act”
  • Corporate PRism Award: The Martin Group for “Western Governors University: Stand Up for Rural Healthcare”
  • Not-for-Profit Award of Excellence: Dixon Schwabl + Company for “Alzheimer’s Association’s Diversity in Dementia Care Opinion Piece”
  • Corporate Award of Excellence: The Martin Group for “Grow-NY Op-ed: NYC, the Epicenter for Controlled Environment Agriculture”

 

Feature Stories

  • Not-for-Profit PRism Award: Visit Rochester for “Visit Rochester Guest Editorial: After a challenging year, Rochester’s tourism industry primed for a comeback”
  • Corporate PRism Award: Dixon Schwabl + Company for “Waste Harmonics: Waste Advantage Byline Series”
  • Not-for-Profit Award of Excellence: Centre for Ocular Research & Education (CORE) with McDougall Communications for “Addressing the Dry Eye Triad: The Conversation”

 

Media Relations

  • Not-for-Profit PRism Award: Dixon Schwabl + Company for “Big Brothers Big Sisters: Calvin and Dave, A Perfect Match”
  • Corporate PRism Award: The Martin Group for “Grow-NY’s 2021 Fall Finalist Announcement”
  • Not-for-Profit Award of Excellence: The Strong Museum of Play for “The Strong Launches National Archives of Game Show History”
  • Corporate Award of Excellence: Tipping Point Communications for “The Lilac Festival Comes Back to Rochester With a New Structure”

 

Newsletters

  • Not-for-Profit PRism Award: St. John Fisher College for “Newsletter Boosts Morale Amid Pandemic”
  • Corporate PRism Award: Dixon Schwabl + Company for “Change Happens When Provoked”
  • Not-for-Profit Award of Excellence: Pittsford Central School District for “PCSD Quarterly Printed Newsletter”

 

Online Videos/Video Programs

  • Not-for-Profit PRism Award: Visit Rochester for “Meet America’s Biggest Small Town: New Destination Spotlight Video Welcomes Visitors to Rochester”
  • Corporate PRism Award: Tipping Point Communications for “Maven Messenger Says ‘Stop Scrolling’”
  • Not-for-Profit Award of Excellence: RIT University Communications for “A Tour of the New Global Cybersecurity Institute at RIT”
  • Corporate Award of Excellence: The Martin Group for “Grow-NY’s 2021 Virtual Finalist Video”

 

Photography

  • Corporate PRism Award: Flynn Agency, LLC. for DICK'S House of Sport Photography

 

Podcasts

  • Corporate PRism Award: Dixon Schwabl + Company for “DS+CO Webinar Series Builds Trust”

 

Press Conferences

  • Not-for-Profit PRism Award: University of Rochester Medical Center for “URMC Builds Excitement for a New Era in Orthopaedic Care”
  • Corporate PRism Award: The Martin Group for “Re-Nuble Celebrates Rochester Expansion with Experiential Media Tour”
  • Not-for-Profit Award of Excellence: Dixon Schwabl + Company for “Roberts Wesleyan College Breaks Ground on Golisano Community Engagement Center”
  • Corporate Award of Excellence: Fairport OCED with McDougall Communications for “Fairport on the Rise! Village of Fairport Lift Bridge Reopens”

 

Press Kits/Media Kits

  • Not-for-Profit PRism Award: RIT University Communications for “RIT’s connection to the James Webb Space Telescope launch”

 

Publications

  • Not-for-Profit PRism Award: Northeast College of Health Sciences for “Northeast College of Health Sciences Acceptance Kit”
  • Corporate PRism Award: Manning & Napier for “Impact”
  • Not-for-Profit Award of Excellence: Pittsford Central School District for “Pittsford Central School District Calendar of Schedules and Events”

 

Research/Evaluation

  • Not-for-Profit PRism Award: Contact Lens Institute with McDougall Communications for “New Perspectives: See Tomorrow Research”
  • Corporate PRism Award: CooperVision with McDougall Communications for “CooperVision's Consumer Insights Series”

 

Social Media

  • Not-for-Profit PRism Award: MCC Economic & Workforce Development Center with McDougall Communications for “Launching the FWD Center’s Social Media”
  • Corporate PRism Award: The Martin Group for “Fashion Outlets of Niagara Falls USA 2021 Holiday Influencer Campaign”
  • Not-for-Profit Award of Excellence: University of Rochester Medical Center for “UR Medicine's Golisano Children's Hospital: ‘Where Magic Meets Medicine’”
  • Corporate Award of Excellence: Flynn Agency, LLC. for “Quest Diagnostics Food Allergy Social Media Campaign”

 

Website

  • Not-for-Profit PRism Award: Flynn Agency, LLC. for “Lake Placid 2023 FISU World University Games Website”
  • Corporate PRism Award: Flynn Agency, LLC. for “Plum Life Advisor Website”
  • Not-for-Profit Award of Excellence: Visit Rochester for “Launching a New VisitRochester.com to Increase Web Traffic and Engagement”

 

Student Category: Digital and Social Media

  • Student PRism Award: Kate Fitscher, St. John Fisher College, for “Rad Sister”
  • Student Award of Excellence: Leah Julien, St. John Fisher College, for “Coco The Dog's Rise to Instagram Stardom”

 

Student Category: Execution

  • Student PRism Award: Ali Short, St. John Fisher College, for “Boosting Mental Health for College Students”

 

Student Category: Insights and Analysis

  • Student PRism Award: The PR Club, SUNY Brockport (Jade Marron, Portia Wojton, Jordan Wethington, and Gavin Ellis), for “Truth about Gen Z”
  • Student Award of Excellence: Emily Passmore, St. John Fisher College, for “Boosting Catskill Region Tourism”

 

Student Category: Planning

  • Student PRism Award: Emma-Kate Uberty and Jessica D’Amico, St. John Fisher College, for “Grass Fed”

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