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2024 Winners
Best of Show
Not-for-Profit PRism Award: Contact Lens Institute with McDougall Communications for “Seeing Eye to Eye: Insights Inspire Contact Lens Prescribers”
Corporate PRism Award: CooperVision with McDougall Communication for “Luminaries New Orleans Parade”
Rising Star Award
Gianluca D’Elia, Communications Specialist, University of Rochester School of Nursing
Executive of the Year
Jennifer Lake, SPHR-SCP, President & Chief Executive Officer, Goodwill of the Finger Lakes
Educator of the Year
Arien Rozelle, M.S., APR, Assistant Professor, Department of Media and Communication, St. John Fisher University
Program Awards
Community Relations
- Not-for-Profit PRism Award: Pittsford Central School District for “Pittsford Schools Capital Campaign Vote”
- Corporate PRism Award: The Martin Group and M&T Bank for “M&T Bank Partners with Community for Local Arts Impact”
- Not-for-Profit Award of Excellence: Dixon Schwabl + Company for “2023 PGA Championship dominates headlines in the Greater Rochester community”
- Corporate Award of Excellence: The Martin Group and Greenlight Networks for “Greenlight Networks Connects Communities Across New York State”
Crisis Communications
- Not-for-Profit PRism Award: University of Rochester for “Communications Response to Large Data Breach”
Diversity, Equity and Inclusion (DEI) Campaigns
- Corporate PRism Award: Dixon Schwabl + Company for “Diversity, Equity, Inclusion and Belonging at Dixon Schwabl + Company”
Events and Observances
- Not-for-Profit PRism Award: LáLew Public Relations for “LáLew strengthens Auburn, NY’s position as city of cultural significance with state-wide Juneteenth coverage”
- Corporate PRism Award: CooperVision with McDougall Communications for “Luminaries New Orleans Parade”
- Not-for-Profit Award of Excellence: The Strong Museum for “The Strong National Museum of Play Grand Opening Celebration”
- Corporate Award of Excellence: The Martin Group, M&T Bank and Tops Friendly Markets for “M&T Bank, Tops Friendly Markets Provide Gift of Warmth to Mark Winter’s Arrival”
Integrated Communications
- Not-for-Profit PRism Award: Contact Lens Institute with McDougall Communications for “Seeing Eye to Eye: Insights Inspire Contact Lens Prescribers”
- Corporate PRism Award: LáLew Public Relations for “Festival’s debut garners hundreds of mentions and over 88 million impressions in two months”
- Not-for-Profit Award of Excellence: City of Rochester for “Greenlining Rochester with ‘Buy the Block’”
Internal Communications
- Not-for-Profit PRism Award: University of Rochester Medical Center for “Leadership Launch: Introducing Our New CEO and Dean to the URMC Community”
Marketing
- Not-for-Profit PRism Award: Contact Lens Institute with McDougall Communications for “Seeing Eye to Eye: Insights Inspire Contact Lens Prescribers”
- Not-for-Profit Award of Excellence: City of Rochester for “Greenlining Rochester with ‘Buy the Block’”
Public Affairs
- Corporate Award of Excellence: The Martin Group and the United New York Ambulance Network for “Ambulance Service Providers Win Top Legislative Priority in 2023”
Element Awards
Advertorials
- Corporate PRism Award: CooperVision with McDougall Communications for “MyDay Multifocal Anniversary Advertorials”
Annual Reports
- Not-for-Profit PRism Award: Healthix with McDougall Communications for the “2023-2024 Impact Report”
- Not-for-Profit Award of Excellence: Dixon Schwabl + Company for “Greater Momentum”
Blogs and Blogger Campaigns
- Not-for-Profit PRism: Visit Rochester for “Visit Rochester Sunset Photography Cruise Taps into Photographers as Influencers”
- Corporate PRism Award: Dixon Schwabl + Company for “CooperVision MiSight Blog campaign makes big impact on website traffic—and helps parents”
Creative Tactics
- Corporate PRism Award: CooperVision with McDougall Communications for “Luminaries New Orleans Parade”
Direct Mail/Direct Response
- Not-for-Profit PRism Award: SUNY Brockport for “Yield Email Campaign”
- Not-for-Profit Award of Excellence: Dixon Schwabl + Company for the “MCCF Gold Star Gala Invitation”
Editorial and Op-Ed Columns
- Corporate PRism Award: CooperVision with McDougall Communications for “The Ophthalmologist: A Healthier View of MiSight 1 day”
- Corporate Award of Excellence: Dixon Schwabl + Company for “Waste Advantage Editorial Series”
Feature Stories
- Not-for-Profit PRism Award: Eastman School of Music, University of Rochester, for “Celebrating Eastman School of Music’s Seventh Dean”
- Corporate PRism Award: CooperVision with McDougall Communications for “Applying Number Needed to Treat to Myopia Management”
- Not-for-Profit Award of Excellence: Visit Rochester for “PGA.com Feature on Things to Do in Rochester During the PGA Championship”
Magazines
- Not-for-Profit PRism Award: Eastman School of Music, The University of Rochester, for “Eastman NOTES: Alumni Magazine.”
Media Relations
- Not-for-Profit PRism Award: Dixon Schwabl + Company for “Jenn Suhr Boosts Athletics Recruitment and Olympic Dreams at Roberts Wesleyan University”
- Corporate PRism Award: Martinizing Dry Cleaners with McDougall Communications for “When Damar Hamlin Came to Town”
- Not-for-Profit Award of Excellence: The Strong Museum for “The National Toy Hall of Fame–Live on Good Morning America”
- Corporate Award of Excellence: The Martin Group for “Launch of Canterra, Western NY’s First Online Cannabis Delivery Service”
Newsletters
- Not-for-Profit PRism Award: University of Rochester Medical Center for “‘The Dean’s Desk’ Becomes a UR School of Nursing Communications Staple”
- Corporate PRism Award: The Martin Group for “Monthly Newsletter”
- Not-for-Profit Award of Excellence: SUNY Brockport for “The Port – SUNY Brockport’s E-Newsletter”
- Corporate Award of Excellence: The Establishment and The Martin Group for “The Establishment Monthly Newsletter”
Online Videos and Video Programs
- Not-for-Profit PRism Award: SUNY Brockport for “Begin Your Excellence Journey”
- Not-for-Profit Award of Excellence: St. John Fisher University for “Then and Now: Celebrating 75 Years”
Press Conferences
- Not-for-Profit PRism Award: Dixon Schwabl + Company for “PGA leaders address safety and traffic ahead of the 2023 PGA Championship”
- Corporate PRism Award: CooperVision with McDougall Communications for “Make Children's Sight Your Fight Launch at Vision Expo East”
- Not-for-Profit Award of Excellence: Dixon Schwabl + Company for “Big Brothers Big Sisters Opens New Mentoring Center”
- Corporate Award of Excellence: Tipping Point Communications for “Changing the Face of Public Housing: Rochester Housing Authority’s Federal Street Groundbreaking”
Press Kits and Media Kits
- Corporate PRism Award: Student Transportation of America and The Martin Group for “STA’s Corporate Fact Sheet”
Publications
- Not-for-Profit PRism Award: St. John Fisher University for “The Impact of All You Can Do: Viewbook Shares Fisher Experience”
- Not-for-Profit Award of Excellence: Visit Rochester for “Insider’s Guide to the PGA Championship, Presented by Visit Rochester”
Research and Evaluation
- Not-for-Profit PRism Award: Contact Lens Institute with McDougall Communications for “Eye Opening Insights: The See Tomorrow Initiative”
Social Media
- Not-for-Profit PRism Award: Rochester Institute of Technology for “Brick Buddies of RIT”
- Social Media Corporate PRism: Dixon Schwabl + Company for “Community Bank Reimagines Social Media Channels”
- Not-for-Profit Award of Excellence: Dixon Schwabl + Company for “Greater ROC’s Reimagined Social Media Grows Community Connections”
Websites
- Not-for-Profit PRism in the Websites category goes to St. John Fisher University for “Then and Now: Celebrating 75 Years”
- Not-for-Profit Award of Excellence: Travel Alliance Partnership, formerly Break the Ice Media, for “Online Personality Quiz Asks, ‘Which Brave Woman Are You?’”
Student Elements: Evaluation
- Student PRism Award: St. John Fisher University Students Ali Short, Michaela Meleca and Isabella Rey for their project “Women’s Rights Happened Here”
