2025 Winners

• Not-for-Profit PRism Award: Gates Chili Central School District for "Strengthening School-to-Home Communication at Gates Chili CSD"
• Corporate PRism Award: Dixon Schwabl + Company for "DS+CO Helps Springboard Reach Rochester’s Entrepreneurial Ecosystem"
• Not-for-Profit Award of Excellence: Dixon Schwabl + Company for "Greater ROC Builds Community Connection Through Digital Storytelling"
• Corporate Award of Excellence: The Martin Group for "Transporting a Transformative Bridge 
  Across New York State"

• Not-for-Profit PRism Award: Rochester Regional Health for "IV Fluid Shortage: A Story of Resilience, Teamwork, and Innovation"
• Not-for-Profit Award of Excellence: Dixon Schwabl + Company for "Clearance Center Warehouse Flood Prompts Plea for Community Goodwill"

• Not-for-Profit PRism Award: LáLew Public Relations for "LáLew Champions Grassroots Stories 
  to Shift the Local Media Landscape"
• Corporate PRism Award: Dixon Schwabl + Company for "Diversity, Equity, Inclusion + Belonging Holds Strong at Dixon Schwabl + Company"

• Not-for-Profit PRism Award: University of Rochester for "Total Eclipse 2024: Elevating Rochester Research, Storytelling, and Scholarship on a Global Stage"
• Corporate PRism Award: The Martin Group, M&T Bank and Tops Friendly Markets for "M&T Bank, Tops Friendly Markets Provide Gift of Warmth to Combat Homelessness Across Upstate New York"
• Not-for-Profit Award of Excellence: Visit Rochester for "Path of Totality Awesome: Positioning Rochester as the Ultimate Eclipse Destination"
• Corporate Award of Excellence: Coopervision with McDougall Communications for "CooperVision's clariti 1 day multifocal 3 Add Innovation Tour"

• Not-for-Profit PRism Award: City of Rochester for "Property Assessments: Reshaping a Community's Perspective"
• Corporate PRism Award: CooperVision with McDougall Communications for "A New Look at Digital Eye Strain"
• Not-for-Profit Award of Excellence: Contact Lens Institute with McDougall Communications for "Gain & Retain: New Insights Elevate Contact Lens Prescribing"
• Corporate Award of Excellence: The Martin Group and New Era Cap for "New Era Cap Crowns Josh Allen  "The Don" of Bills Mafia
  
  

• Not-for-Profit PRism Award: Rochester Regional Health for "Elevated Conversations: Internal Communications from the Elevator"
• Not-for-Profit Award of Excellence: Rochester Regional Health for "RRH Annual Team Member Flu Campaign"

• Not-for-Profit PRism Award: Contact Lens Institute with McDougall Communications for "Gain & Retain: New Insights Elevate Contact Lens Prescribing"
• Corporate PRism Award: CooperVision with McDougall Communications for "A New Look at Digital Eye Strain"
• Not-for-Profit Award of Excellence: Dixon Schwabl + Company for "NYS Grown and Certified “Harvested with Heart” Marketing Campaign Boosts Awareness"
• Corporate Award of Excellence: The Martin Group and Greenlight Networks for "Greenlight Networks Connects New York State Communities"
  
  

• Not-for-Profit PRism Award: Center for Disability Rights with McDougall Communications for "The Fight for Center for Disability Rights"
• Not-for-Profit Award of Excellence: University of Rochester for "Precision Influence: Positioning the University of Rochester as a Leader in AI & Fusion Research Through Microtargeting"

Global Communications

• Not-for-Profit PRism Award: The World Council of Optometry with McDougall Communications for "WCO CooperVision Myopia Management Navigator"

• Student PRism Award: RIT School of Communications for "Thinking Outside the (Zoom) Box"

• Student PRism Award: RIT School of Communications for "Hire Attire"

Issues/Reputation/Brand Management

• Corporate PRism Award:  The Martin Group and Student Transportation of America for "Student Transportation of America Accelerates its Brand with Regional Media Relations"
• Not-for-Profit PRism Award: City of Rochester for "Property Assessments: Reshaping a Community's Perspective"
• Not-for-Profit Award of Excellence: McDougall Communications and The Vision Council for "Engaging the Eye Care Sector: The Vision Council with McDougall Communications"

• Not-for-Profit PRism Award: Dixon Schwabl + Company for "Advertorial Strategy Elevates St. John Fisher University's Impactful YOU Campaign"
• Corporate PRism Award: CooperVision with McDougall Communications for "A New Look at Digital Eye Strain Advertorials"
• Not-for-Profit Award of Excellence: The Martin Group and PaintCare for "PaintCare's Paint Recycling: 
  Transforming Waste into Opportunity"
  
  

• Not-for-Profit PRism Award: Dixon Schwabl + Company for "Momentum One ROC Annual Report"
• Corporate PRism Award: Dixon Schwabl + Company for " Community Comes First: Community Bank’s 2023 Community Report"
  
  
  

• Not-for-Profit PRism: Travel Alliance Partnership and Memorial Art Gallery for "Blogger Campaign Induces FOMO for Yayoi Kusama Installation at Memorial Art Gallery"
• Corporate PRism Award: The Martin Group for "'She's Got Next' Blog Series"

• Not-for-Profit PRism Award: Travel Alliance Partnership and The Wild Center for "Creative Press Kits “Get the Ball Rolling” for the Launch of Raquette River Roll at The Wild Center"
• Corporate PRism Award: Tipping Point Communications for "The Strong Museum – “Play Ball” Video"
• Not-for-Profit Award of Excellence: University of Rochester for "University of Rochester Admitted Student Celebration Packet"

• Not-for-Profit PRism Award: Volunteers of America for "Caring Gifts Direct Mail"
• Not-for-Profit Award of Excellence: Eastman School of Music for "Encore: Concerts & Events Brochure
  January – May 2025"

• Corporate PRism Award: Dixon Schwabl + Company for "Waste Advantage Editorial Series"
• Corporate Award of Excellence: Dixon Schwabl + Company for "Quarterly “Taxing Matters” Column Positions MMB+CO as Thought Leaders
  
  

• Not-for-Profit PRism Award: The World Council of Optometry with McDougall Communications for "A Pathway to Standard of Care"
• Corporate PRism Award: The Martin Group and Student Transportation of America for "STA Grants Special Wish to Young Akron Man"
• Not-for-Profit Award of Excellence: Rochester Institute of Technology for "'Doomsday Clock' makes headlines with an RIT spin"
• Corporate Award of Excellence: Lumenis with McDougall Communications for "Managing Dry Eye with Lumenis in 2025"

• Not-for-Profit PRism Award: Rochester Institute of Technology - University Communications for "RIT University Magazine"

• Not-for-Profit PRism Award: Visit Rochester for "Path of Totality Awesome: Positioning Rochester as the Ultimate Eclipse Destination"
• Corporate PRism Award: The Martin Group and M&T Bank for "M&T Bank Rallies Community to 'Billieve Together'"
• Not-for-Profit Award of Excellence: Travel Alliance Partnership and Discover Saratoga for "Turning Seasons Into Stories: How Media Relations Made Saratoga County a Year-Round Destination"
• Corporate Award of Excellence: Dixon Schwabl and MMB+CO for "Newsjacking the Election Garners Press for an Accounting Firm Far From Tax Season"

• Not-for-Profit PRism Award: Pittsford Central School District for "Pittsford Schools Quarterly Printed Newsletters"
• Corporate PRism Award: The Martin Group for "The Martin Group's Monthly Newsletter"
• Not-for-Profit Award of Excellence: SUNY Brockport for "The Port: SUNY Brockport's E-Newsletter"

• Not-for-Profit PRism Award: University of Rochester for "University of Rochester Video Program
  Ever Wonder"
• Not-for-Profit Award of Excellence: University of Rochester for "Ever Wonder: Why Do We Shrink 
  Over the Course of the Day?"

Photography

• Not-for-Profit PRism Award: Dixon Schwabl + Company for "Beautiful Photography Bolsters St. John Fisher’s Impactful YOU Campaign Results"
  
  

Podcast

• Not-for-Profit PRism Award: Nazareth University for "Nazareth University celebrates 100 years of uniting education and impact with the Centennial Chat Podcast series"
• Not-for-Profit Award of Excellence: SUNY Brockport for "Tour the Nest Podcast"

• Not-for-Profit PRism Award: Excellus BlueCross BlueShield for "Real Stories of Change: How a Health Plan Works with Local Nonprofits to Address Health Disparities"
• Corporate PRism Award: The Martin Group and Greenlight Networks for "Greenlight and Ross Park Zoo Unveil High-Speed Internet Partnership"
• Not-for-Profit Award of Excellence: Rochester Regional Health for "Returning Patient Press Conference – Sydney Pelusio: A Story of Survival and Seamless Coordination"
• Corporate Award of Excellence: Tipping Point Communications for "Rochester Housing Authority 
  Bond Hamilton Press Conference"

• Not-for-Profit PRism Award: Travel Alliance Partnership and Arlington Convention and Visitors Service for "'All in Arlington' Press Kits & Virtual Event Launch New Brand for Arlington, Virginia"
• Corporate PRism Award: LáLew Public Relations for "Breaking New Ground: Establishing Hybridge in Buffalo with Dynamic Media & Stakeholder Strategy"
  

• Not-for-Profit PRism Award: Contact Lens Institute with McDougall Communications for "Disrupting Dropout Report"
• Corporate PRism Award: CooperVision with McDougall Communications for "A New Look at Digital Eye Strain Research Report"
• Not-for-Profit Award of Excellence: Nazareth University for Nazareth University | E17 Publication: Connections Magazine: Centennial Edition"

• Not-for-Profit PRism Award: Contact Lens Institute with McDougall Communications for "Data-Backed Insights Fuel Contact Lens Prescribing"

Speeches

• Not-for-Profit PRism Award: City of Rochester for "State of the City: Perceive this new thing that springs forth"
• Corporate PRism Award: The Martin Group and Greenlight Networks for "Greenlight and Ross Park Zoo Unveil High-Speed Internet Partnership"

• Not-for-Profit PRism Award: Dixon Schwabl + Company for "RBC Heritage Organic Social Media Drives Fan Engagement"
• Not-for-Profit Award of Excellence: Dixon Schwabl + Company for "NYS Grown and Certified The Seal Tells A Story Social Media"

• Not-for-Profit PRism Award: City of Rochester for "New City of Rochester Website: A Dynamic Resource"
• Not-for-Profit Award of Excellence: Rochester Regional Health for "Rochester Regional Health's 
  Digital Front Door"