Articles

The Countdown Continues for PRxNE18!

Planning is continuing for the PRSA 2018 Northeast District Conference (PRxNE18) in Buffalo, to be hosted by PRSA Buffalo Niagara. The conference, entitled “Communication Convergence: The Integrated Communicator,” is slated for Friday, June 1, from 8 a.m. to 4 p.m., at the Hyatt Regency...

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PR Apprentice Program Helps Prepare Students for PR Careers

This fall, 16 students from four area colleges had the chance to experience the excitement and challenge of creating a public relations campaign, thanks to PRSA Rochester’s PR Apprentice Program. Now in its third iteration, PR Apprentice is a two-day boot camp-style competition, where teams ...

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Experts Discuss Importance of Ethics in PR

Adhering to ethics can be easy when things are going well. But how do you stay true to your principles during more challenging times, when you’re dealing with a difficult client, a persistent media or having to share less-than-positive news? PRSA’s Member Code of Ethics is a great re...

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Congratulations to Tipping Point Communications for winning a 2016 RABEF ETHIE award!

Our friends at Tipping Point Communications were recently honored by the Rochester Area Business Ethics Foundation (RABEF) with a 2016 ETHIE Award in the small business category. These awards acknowledge “businesses and organizations that do the right thing through strong ethical foundations, ...

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Workshop Provides Tips to Energize and Edit Writing

On Oct. 21, PRSA Rochester hosted a half-day workshop in partnership with St. John Fisher focused on writing skills. The presenters included: Mary-jo Popovici, a recently retired professor of communications/public relations and former internship coordinator for the Visual and Performing Arts (V...

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Volunteers Needed for PRSA’s 2017 Northeast District Conference

Opportunities to get involved, showcase your talent and widen your network PRSA's 2017 Northeast District Conference will be hosted by our neighboring Finger Lakes chapter. It's set for Friday, Apr. 28 at the Radisson in Corning, a relatively short drive from the Rochester area. If you want to wi...

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5 Reasons to Explore the PRSA Group Member Program

Have you heard about PRSA’s Group Member Program? PRSA now offers a group membership for organizations with five or more interested applicants that carries many new benefits above and beyond individual memberships. Our PR team at Roberts Communications recently explored the group membership fi...

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Celebrating Ethics Awareness Month

As PR practitioners, we spend a lot of time debating strategy, tactics, platforms and tools for measuring our success. So let’s take a few minutes to discuss ethics, a topic that should be central to every conversation on best PR practices. It’s a topic PRSA takes seriously, asking eac...

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Member Spotlight: Emily Drzewiecki, McDougall Communications

Emily Drzewiecki is a counselor at McDougall Communications and is very involved in multiple PRSA Rochester committees. We sat down with her to discuss what she's gained from her involvement in PRSA, her upcoming panel presentation at the PRSA 2016 International Conference in Indianapolis, and her a...

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Member Spotlight: Dresden Engle, Dresden Public Relations

Dresden Engle is director of Dresden Public Relations and previously led PR efforts at Geva Theatre and George Eastman Museum. We sat down with her to chat about her career path, her love for theater, and the changing relationship between media and PR pros. You are currently director for your own ...

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