NEWS RELEASE: Navigating the Media Landscape: A Screening and Q&A Discussion of the film, Miss Representation

For Immediate Release
Media Contacts:
PRSA Rochester Communications


PRSA Rochester, The Rochester Media Association, Rochester Women’s Network, Women’s Council, an affiliate of the Rochester Business Alliance and Dress for Success Rochester host at The Little Theatre, March 12

Rochester, N.Y., February 23, 2015—The Rochester Chapter of the Public Relations Society of America (“PRSA”), The Rochester Media Association (“RMA”), Rochester Women’s Network (“RWN”), Women’s Council, an Affiliate of the Rochester Business Alliance (“Women’s Council”) and Dress for Success Rochester present a screening of the critically-acclaimed independent Sundance film, Miss Representation, Thursday, March 12, 6:00-9:00 p.m. at The Little Theatre.

Written and directed by Jennifer Siebel Newsom, Miss Representation exposes how mainstream media contribute to the under-representation of women in positions of power and influence in America. This local event is also being held in honor of Women’s History Month and in recognition of the need for continuing conversations to inspire and engage women to take on influential roles in their community.

After the screening, attendees are invited to join a panel discussion in the theater with local industry leaders including:

  • Hélène Biandudi Hofer, host and producer of WXXI’s Need to Know Rochester,and founder/owner of JournaStyle, a personal style consulting firm
  • Maureen McGuire, WROC News 8 Anchor
  • Barbara Pierce, APR, president, Tipping Point Communications
  • Juanita Washington, Editor-in-Chief, BreakThru Magazine


Event schedule:

  • 6:00-6:30 p.m.: Networking and registration in The Little’s main lobby and cafe
  • 6:45 p.m.: Miss Representation film begins promptly [Held in Theater #5]
  • 8:15-8:50 p.m.: Local panel discussion immediately following film


Online ticket sales information as follows:

  • $7 for all PRSA, Rochester Media Association, Rochester Women’s Network, and Women’s Council members
  • $10 for all other attendees
  • Tickets will be sold ONLINE ONLY (all major credit cards accepted): on a first-come, first-serve basis. Tickets will NOT be sold at the door.
  • Register for this event online at this link:, under “Register Now”
  • RSVP by March 10, 2015 at 5 p.m.


About the film:

A trailer for Miss Representation can be accessed at the following link:

About PRSA Rochester

PRSA is the world's largest organization for public relations professionals. Its nearly 20,000 members, organized into 116 chapters, represent business and industry, technology, counseling firms, government, associations, hospitals, schools, professional services firms and nonprofit organizations. Chartered in 1947, PRSA's primary objectives are to advance the standards of the public relations profession and to provide members with professional development opportunities through continuing education programs, information exchange forums and research projects conducted on the national and local levels. For more information about the Rochester Chapter of PRSA, visit

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Attn. Media:

Bios/additional information on the panelists for this event can be accessed here:

PRSA Rochester

**This speaker panel has since been updated due to a change in scheduling. Sandy Waters of Entercom will now be replacing Helene Biandudi Hofer as a panelist. Please refer to our event page for more information.