By Sherrie Negrea, publicity chair of the PRSA Finger Lakes Chapter board and member of the marketing committee for the PRSA NED conference committee Danielle Lorenzo, public relations specialist with Edge Advertising Group, tries out a virtual reality headset at the session “Emerging Technol...

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Kevin Kane is a Corporate Communications Special Projects Manager at Excellus BlueCross BlueShield. Since 1998, he’s played an active role in PRSA and has held leadership positions at the local and district levels. We sat down with him to discuss the Accreditation in Public Relations (APR), ho...

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In April, PRSA Rochester partnered with St. John Fisher College’s Department of Media & Communication to host a content marketing workshop featuring local content marketing experts, Ben Rand from Conduent, Inc., Glenn Clark from Clark CSM, TC Pellett from Initial Here Creative Services and...

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