Article Archives
- February 2024
- December 2023
- November 2023
- October 2023
- August 2023
- July 2023
- June 2023
- May 2023
- March 2023
- February 2023
- December 2022
- October 2022
- August 2022
- June 2022
- May 2022
- March 2022
- February 2022
- February 2018
- January 2018
- December 2017
- August 2017
- June 2017
- May 2017
- January 2017
- November 2016
- June 2016
- February 2016
- All Current Articles
Article Categories
Quick Links
Articles
Member Spotlight: Colleen Knopeck, Break The Ice Media
Colleen Knopeck’s gift for writing articles and short stories translates into her ability at Break The Ice Media to find the essential story in each client's industry, and develop targeted messages. Because clients are often so close to their technical side or information, they can have a hard...
Read More
Member Spotlight: Nick Guadagnino
Nick Guadagnino is a counselor at McDougall Communications, where he supports clients with media relations, social media management, and strategic content development. He also volunteers with PRSA Rochester on the membership committee. We chatted with Nick to learn more about his decision to pursue ...
Read More
PR Apprentice Program Helps Prepare Students for PR Careers
This fall, 16 students from four area colleges had the chance to experience the excitement and challenge of creating a public relations campaign, thanks to PRSA Rochester’s PR Apprentice Program.
Now in its third iteration, PR Apprentice is a two-day boot camp-style competition, where teams ...
Read More
Experts Discuss Importance of Ethics in PR
Adhering to ethics can be easy when things are going well. But how do you stay true to your principles during more challenging times, when you’re dealing with a difficult client, a persistent media or having to share less-than-positive news?
PRSA’s Member Code of Ethics is a great re...
Read More
Congratulations to Tipping Point Communications for winning a 2016 RABEF ETHIE award!
Our friends at Tipping Point Communications were recently honored by the Rochester Area Business Ethics Foundation (RABEF) with a 2016 ETHIE Award in the small business category. These awards acknowledge “businesses and organizations that do the right thing through strong ethical foundations, ...
Read More
Workshop Provides Tips to Energize and Edit Writing
On Oct. 21, PRSA Rochester hosted a half-day workshop in partnership with St. John Fisher focused on writing skills.
The presenters included:
Mary-jo Popovici, a recently retired professor of communications/public relations and former internship coordinator for the Visual and Performing Arts (V...
Read More
Volunteers Needed for PRSA’s 2017 Northeast District Conference
Opportunities to get involved, showcase your talent and widen your network PRSA's 2017 Northeast District Conference will be hosted by our neighboring Finger Lakes chapter. It's set for Friday, Apr. 28 at the Radisson in Corning, a relatively short drive from the Rochester area. If you want to wi...
Read More
5 Reasons to Explore the PRSA Group Member Program
Have you heard about PRSA’s Group Member Program? PRSA now offers a group membership for organizations with five or more interested applicants that carries many new benefits above and beyond individual memberships. Our PR team at Roberts Communications recently explored the group membership fi...
Read More
Celebrating Ethics Awareness Month
As PR practitioners, we spend a lot of time debating strategy, tactics, platforms and tools for measuring our success. So let’s take a few minutes to discuss ethics, a topic that should be central to every conversation on best PR practices.
It’s a topic PRSA takes seriously, asking eac...
Read More
Member Spotlight: Emily Drzewiecki, McDougall Communications
Emily Drzewiecki is a counselor at McDougall Communications and is very involved in multiple PRSA Rochester committees. We sat down with her to discuss what she's gained from her involvement in PRSA, her upcoming panel presentation at the PRSA 2016 International Conference in Indianapolis, and her a...
Read More
