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Member Spotlight: Jamie Frumusa & Patty Corvaia
In this member spotlight, we’re highlighting an APR dynamic duo: Jamie Frumusa, APR, Public Relations Director at Tipping Point Communications and Patty Corvaia, APR, Internal Communications Manager, Highland Hospital. These two professionals are co-chairs of the Rochester APR Committee and ac...
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Member Spotlight: Jen Gallo
In this month’s member spotlight, we’re highlighting Jen Gallo, membership, marketing and events director at Brook Lea Country Club. She’s been an active member of the PRSA since 2017. Prior to joining the Rochester chapter, she was a member of the Buffalo-Niagara Chapter. Learn mo...
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Member Spotlight: Michelle Kraft
In this week’s PRSA Member Spotlight, we’re highlighting PRSA member, Michelle Kraft, Senior Communications Associate of United Way Greater Rochester. As Michelle transitions away from her position on the PRSA Board, she reflects back on her experiences volunteering and playing an active...
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Member Spotlight: Cynthia Kolko
In this week’s PRSA Member Spotlight, we’re highlighting PRSA member and recent APR recipient, Cynthia Kolko. Cynthia is a Community & Public Relations Specialist at The Summit Federal Credit Union and talks about the benefits of an APR and why other PR pros should consider pursuing ...
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Member Spotlight: Emily Drzewiecki
Emily Drzewiecki is the Communications Coordinator at Xerox and actively involved in PRSA as a member of the Young Professionals and PRism committees. We sat down with Emily to discuss her career, involvement in PRSA and her favorite part of working in PR.
Where did you go to school, what did you m...
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Member Spotlight: Traci Legonelli
Traci Legonelli is a Public Relations Specialist at Manning & Napier. Since first joining the PRSA Rochester chapter in 2014, Traci has always been an active member in the Rochester PRSA community. In addition to her volunteer work with PRSA Rochester, she also is co-president of the Gilda’...
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Member Spotlight: Colleen Knopeck, Break The Ice Media
Colleen Knopeck’s gift for writing articles and short stories translates into her ability at Break The Ice Media to find the essential story in each client's industry, and develop targeted messages. Because clients are often so close to their technical side or information, they can have a hard...
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Member Spotlight: Nick Guadagnino
Nick Guadagnino is a counselor at McDougall Communications, where he supports clients with media relations, social media management, and strategic content development. He also volunteers with PRSA Rochester on the membership committee. We chatted with Nick to learn more about his decision to pursue ...
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PR Apprentice Program Helps Prepare Students for PR Careers
This fall, 16 students from four area colleges had the chance to experience the excitement and challenge of creating a public relations campaign, thanks to PRSA Rochester’s PR Apprentice Program.
Now in its third iteration, PR Apprentice is a two-day boot camp-style competition, where teams ...
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Experts Discuss Importance of Ethics in PR
Adhering to ethics can be easy when things are going well. But how do you stay true to your principles during more challenging times, when you’re dealing with a difficult client, a persistent media or having to share less-than-positive news?
PRSA’s Member Code of Ethics is a great re...
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