Diversity

Diversity and Inclusion Statement:

Diversity and inclusion are integral to the evolution and growth of PRSA and the public relations industry.

The most obvious contexts of diversity include race, ethnicity, religion, age, ability, sexual orientation, gender, gender identity, country of origin, culture and diversity of thought. However, in a rapidly changing society, diversity continues to evolve and can include class, socioeconomic status, life experiences, learning and working styles, personality types and intellectual traditions and perspectives, in addition to cultural, political, religious and other beliefs.

These defining attributes impact how we approach our work, connect with others and move through the world.

Inclusion, according to the Society for Human Resource Management (SHRM), is defined as “the achievement of a work environment in which all individuals are treated fairly and respectfully, have equal access to opportunities and resources, and can contribute fully to the organization’s success.”

Inclusion is not just about having that “seat at the table” but is about ensuring everyone’s voice is heard and fully considered.

Diversity and inclusion are proactive behaviors.

Respecting, embracing, celebrating and validating those behaviors are integral to PRSA’s DNA. Diversity and inclusion are vital to the success of our profession, our members and the communities in which we live and work. It is essential and is our responsibility as members of the Society to carry this forward.


Diversity Committee:

The Rochester Chapter's Diversity Committee was formed in February 2008 and currently includes public relations professionals from corporate and agency settings as well as from non-profit and educational institutions. Our committee members are diverse in ethnicity, age, gender, religious affiliations and professional experience. Although still a relatively new committee, our initial goals have included finding opportunities for raising awareness regarding the value of diversity and inclusion in the workplace, educating communications professionals about the importance of effectively communicating with people from an ever-changing landscape of cultures and backgrounds, and looking for ways to increase the membership diversity of our PRSA chapter and within the PR profession.

PRSA Recognized PRSA Rochester Chapter's Diversity Committee for Working to Increase Diversity Competency in the Profession